F+W Media will now be known as F+W, A Content + eCommerce company, according to a memo sent to employees today from CEO David Nussbaum.
According to Nussbaum, the business has evolved to the point where “media” isn’t its only or primary component:
Though it’s an important part of our portfolio, “Media” is no longer our singular stock in trade, but one piece of our diversified offerings of eCommerce sites, Online Education programs, Events, Retail Locations, Catalog Businesses – the list goes on.
Today we do not compete or operate in any one industry. Wherever enthusiasts find their inspiration and instruction – blogs, YouTube, Pinterest – whichever retail and e-tail outlets enthusiasts patronize for their supplies – Amazon, art and craft brick & mortar stores – those are our competitors.
This may seem daunting but instead, it’s freeing – and exciting. We’re free to explore new avenues for our business, new products and services for our portfolio. All with the singular focus on our communities and creating an unrivaled experience for our enthusiasts.
The company will also have a new logo to go with its new name:
The company will also be relaunching its corporate website this week. F+W is parent to Digital Book World.