Employer-advertising supported free e-textbook service Bookboon has gone from one million downloads of its content in 2011 to 55 million in 2013 in the U.S. and has ambitions to hit 100 million in 2014.
The company makes money from collecting data on students that it sells to employers looking for new hires. It also derives revenue from those employers advertising on its site.
The traditional book publishing industry is on shaky grounds. Their cash-cow form of educational publishing is being challenged. The free textbook publishing house Bookboon has now conquered a significant market share with more than 55 million ebooks, and is experiencing massive growth.
The publisher Bookboon is expecting to double their reach in 2014. “We expect to go from 55 million downloaded eBooks last year to more than 100 million this year”, says Bookboon’s CEO Kristian Buus Madsen, before continuing: “It is a great feeling to be able to help students. Free textbooks make education more affordable and therefore available to everyone”.
With Bookboon’s current growth, it will be very interesting to see what the response will be from the more traditional publishers.
More than 1000 free eBooks
All of Bookboon’s eBooks are available to download for free. They are easily readable on computers, tablets, e-readers and can also be printed. More than 1000 books are currently available, with new titles published every week. Besides textbooks, readers can also download business books. All eBooks are written exclusively for Bookboon.
All books are written by esteemed experts and university professors and are peer-reviewed. Many of the books have been externally reviewed by Merlot II (http://www.merlot.org/merlot/index.htm).
Free books? How is it possible?
All free eBooks are financed by a few high quality ads.
Bookboon is an educational publishing house with an innovative distribution strategy. Bookboon was founded in 2005 by the two brothers Kristian & Thomas Buus Madsen. The company is now (according to Publishing Perspectives) the largest eBook publisher in the world with more than 55 million read books in 2013. Bookboon saved students more than 1 billion USD worldwide in 2013.