Five Things You Didn’t Know About Book Apps

shutterstock_153564329In the past several years, many publishers and digital start-ups have invested in book apps, but few have reported good return on their investments.

That was the traditional thinking in 2012 and 2013, anyway. In 2014, the situation could be different as yet more people have smartphones and tablets and are even more comfortable with buying and engaging with apps.

So, while thinking about your 2014 and 2015 investments, give apps another look. Here’s a list of five myths about apps to get your head back in the game.


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Webcast: Digital Workflows That Are Reshaping Content Creation (DBW)
Join Digital Book World, Sanders Kleinfeld, director of publishing technology at O’Reilly Media, and David Wilcockson, development director at Librios Ltd for the third in a March series of ebook production webcasts where we will dive in to how two new digital production workflows are changing everything for digital content production. Register.

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One thought on “Five Things You Didn’t Know About Book Apps

  1. Barry Morten

    Interesting to learn that one doesn’t require technical expertise to create a book app. It’s good to see publishers begin to embrace technology, as I believe this is the direction the industry is headed. Obviously there are many ways technology can shape this industry. For instance, the WHY Code is focused on capturing the answers to the fundamental learning questions of a reader, automatically indexing and publishing information from a text in this format. Look at its website to understand how this could follow the book app in being the next big thing for publishers.



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