Fire-Sale for New Amazon Phone

shutterstock_64652932Amazon has dropped the price of its new Fire Phone to $0.99 with a two-year cell service contract with AT&T (the deal also comes with a year of Amazon prime, which retails for $99).

The new price is nearly $200 less than what the company was charging beforehand. The phone was announced in late June and released in late July. Early reports on sales have speculated lukewarm numbers.

For publishers, the cheap price tag should signal another opportunity for Amazon to get ebook-reading devices into the hands of more customers. Unfortunately, these may not be new customers but those who already are Amazon loyalists.

More on the sale.

Related: Will the Fire Phone Move the Needle on Ebooks?

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