Even in an age saturated with social media, the humble email newsletter (like the one you’re reading now) remains a highly effective digital marketing tool.
In fact, its power has hardly been greater, especially in the ebook world. One reason why is that readers consciously elect to hear from you, obviating the need to chase down a captive audience.
The key to keeping readers engaged, though, is to offer something valuable in return. For publishers and authors using email to market their titles, that means offering discounts.
Not every price promotion is created equal or executed properly, but there are some simple ways to change that.
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Diversion Sells Romance Ebooks Direct (Pub Lunch)
Diversion Books launches EverAfter, a new romance imprint accompanied by a dedicated ebookstore and mobile reading app.
Related: Direct Sales and Marketing Strategies for the Mobile Future at DBW15
Amazon Prime Looks Beyond Amazon (Re/code)
Amazon is testing partnerships that extend special discounts and other benefits to Prime members on retail sites other than its own.
Getting Ebooks to Global Readers (DBW)
ePubDirect rolls out a new platform for publishers looking to crack emerging ebook markets the world over, using data and analytics to identify trends and track performance.
Related: ePubDirect CEO Gareth Cuddy Joins DBW15 to Talk Global Distribution Tactics for Publishers
Penguin Random House UK to Reshuffle Sales Division (PW)
A proposed restructuring would bring the publisher’s international sales operations under consolidated leadership based in London.
Elsevier Deadlocked on Open Access in Europe (VSNU)
The publisher’s negotiations with Dutch universities stall over access fees for academic content, with the institutions charging Elsevier with forestalling the “inevitable change” toward open access.
Start Publishing Adds to Ebook List (PW)
The publisher acquires the assets of Cleis Press in its largest such deal so far. Start Publishing is a division of Start Media and has moved aggressively to build up its digital back-list through a series of acquisitions.
Gone Girl Gone from Top of Ebook Best-Seller List (DBW)
Trading places with John Grisham’s Gray Mountain, the Gillian Flynn novel ends its six-week run at the top of the best-seller list as the average price of a best-selling ebook takes a sharp turn upward.
LibraryThing for Libraries Improves Discovery (DBW)
The ProQuest-distributed library platform adds new content tags and other features as part of an upgrade to its recommendation system, aimed at improving discovery for library patrons.
Why Digital Watermarks Are on the Rise (Good E Reader)
Digital watermarking, or “social DRM” systems, already dominate the European ebook market, and they’re reportedly growing in North America, too. Here’s a look at how the technology works and why we could soon see more of it.