Ebooks Way Too Cheap?

shutterstock_125871305Ebooks are priced way too low and, according to at least one content pricing consultant, should be much more expensive.

The electronic format offers a convenience that print books can’t match, argues Frank Luby, a former journalist and pricing specialist, meaning they should be more expensive than print books.

Why aren’t they? A few reasons, perhaps chief among them that authors, publishers and ebook retailers have done a poor job explaining to consumers why ebooks are so great, said Luby.

In fact, the name “ebook” may be part of the problem. It implies to readers that it’s another kind of book when it’s really a “reader service,” said Luby.


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