Ebooks are priced way too low and, according to at least one content pricing consultant, should be much more expensive.
The electronic format offers a convenience that print books can’t match, argues Frank Luby, a former journalist and pricing specialist, meaning they should be more expensive than print books.
Why aren’t they? A few reasons, perhaps chief among them that authors, publishers and ebook retailers have done a poor job explaining to consumers why ebooks are so great, said Luby.
In fact, the name “ebook” may be part of the problem. It implies to readers that it’s another kind of book when it’s really a “reader service,” said Luby.
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Estimating Kindle Ebook Sales (Forbes)
Consulting firm Trefis estimates that Kindle ebook sales are between $265 million and $530 million a year. This estimate is based on mostly silly assumptions and is likely way off – something you’d think is hard considering a $265 million range. If adult trade publishing had $1.3 billion in ebook sales last year, and most publishers get between 50% and 80% of their sales from Amazon, that’s $650 million minimum, and that’s not even counting self-published titles, children’s publishing, religious publishing, etc.
Hachette Snags Creamer for Executive Editor Role (DBW)
Former Simon & Schuster publisher Stacy Creamer will join Hachette as executive editor of its new imprint.
Michael Tamblyn Given ‘President’ Title at Kobo (DBW)
Michael Tamblyn is now president and chief content officer at the international ebook retailer. He is taking on additional responsibilities with the promotion.
Related: Tamblyn on Publishers, Ebooks and the Industry.
Thinking Beyond Copyright (DBW)
Monetizing content through exercising ownership over it is just one way to make money in the digital and social era. And with disruptive new business models arising nearly every day, it would be a good idea for publishers to diversify their revenue mix.
Amazon, in Your Living Room (DBW)
Amazon has taken the fight with other tech giants (Apple and Google, most notably) into the living room. Its new set-top device, Amazon Fire, will stream video, games and more.
Houghton Mifflin Harcourt Launches Literacy Apps (DBW)
Fulfilling on its promise to investors as the education company of the future, Houghton Mifflin Harcourt has launched a series of apps aimed at literacy education.
Related: How Publishers Can Take Advantage of the Common Core.
Wattpad Launches Literary Prize (DBW)
The Wattpad prize will “celebrate the achievements of the readers and writers in the Wattpad community.” The jury for the contest will be made up of Wattpad’s most dedicated readers. There will be a prize for nonfiction as well as fiction.
Related: What Are Ebook Readers Actually Reading?
Create Ebooks on Your Android Tablet (The Next Web)
The new Book Creator app isn’t for your serious, heavy-duty ebook creation. Just the simple stuff.
Cengage Finishes Restructure (Pub Lunch)
More than two thirds of the $5.8 billion in debt Cengage labored under is now gone. The company’s remaining debt will be serviced with new financing.
Tolino Vision E-Reader Ships This Week (The Digital Reader)
The new e-reader replaces the “Shine” model and features the latest e-ink technology.
Divergent Summer Camp (PW)
Brand extension around the campfire: An Illinois bookstore is running a series of summer camps, five days each, based on the hit series from HarperCollins, Divergent. The same probably wouldn’t work with The Hunger Games.
Related: Divergent the Next Hunger Games?