Ebooks, E-Reading Devices to Top Children’s Holiday Gifts

Among the various high-tech gifts and gizmos parents are planning to buy for their children this holiday season, ebooks and e-reading devices are likely to be among the most popular, according to a new survey by PlayCollective and Digital Book World.

45% of parents surveyed said they plan to buy a new device for their children to use in order to read ebooks. The share of those parents who already own an e-reading device and intend to purchase a new one rose 4% compared with last year.

The complete results of the survey will be released during the Publishers Launch Kids Conference at Digital Book World 2015.

See below for an infographic breaking down some of the findings.

[Press Release]

Ebooks Are Hot During the 2014 Holiday Season, According to a Survey

45 Percent of All Parents Plan to Purchase a New Device for Their Child to Read Ebooks

NEW YORK (Nov. 25, 2014) — E-reading devices and ebooks continue to be popular with children, based on the results of a recent survey from PlayCollective and Digital Book World. In fact, e-readers and ebooks will be among the hot technology gifts for kids during the 2014 holiday season.

Digital Book World is an online educational and news platform, and PlayCollective is a global strategy, research and product group. See digitalbookworld.com and playcollective.com.

According to the survey, more than 45 percent of all parents with children between the ages of 2 and 13 plan to purchase a new device for their child to read ebooks this holiday season. Of those parents who already own a device, 50 percent are planning to purchase a new one this season, up 4 percent from last year, and more than half (58 percent) of these parents intend for the device to belong primarily to their child.

Findings from the Survey (all below are among families that already own a device and have children who e-read):

• Although tablets have reigned for the past two years, the Kindle e-reader is the device parents most intend to purchase this year (26 percent), perhaps because the growing variety of tablets has splintered the competition.

• The Kindle Fire was the top choice for 2013, but the percentage of parents choosing the Fire has decreased from 29 percent to 12 percent, likely due to the introduction of the Kindle Fire HD (12 percent) and the Kindle Fire HD Kids Edition (17 percent).

• Kindle products are followed by non-iPad tablet devices (14 percent), the iPad 4 (12 percent) and second-generation iPad Mini (12 percent), and a laptop or computer (12 percent). Purchase intent is lowest for older-version iPads and non-Kindle designated e-readers.

• Three-quarters (75 percent) plan to purchase new ebooks for their children this holiday season, up 2 percent from last year. This increase in purchase intent indicates that digital gifts are becoming increasingly common.

• Parents who intend to purchase new ebooks for their child this holiday season plan to spend an average of $26.14. This amount is up $1.03 from last year’s average ($25.11). The increased planned expense for ebooks this year may be a reflection of parents reporting that they spent an increased amount per ebook this year compared to last year ($8.29 vs. $7.00).

• Although parents are spending more on ebooks, they are not necessarily buying more books. Parents’ spending habits and holiday budget allow for three books this year, which is the same number as last holiday season.

This data was collected by PlayCollective, in partnership with Digital Book World, through an online survey in October 2014 with parents of 2-13 year olds in the United States. An initial set of questions was asked of a national sample of 1,140 families, and then a subset of questions was asked of 752 e-reading families.

More on Kids and Ebooks
The future of the children’s book publishing business will be explored during the 4th annual Launch Kids, a one-day symposium during the Digital Book World Conference + Expo, the largest gathering worldwide dedicated solely to the business of digital publishing. Launch Kids takes place on the first day of DBW (@DigiBookWorld – #DBW15), Jan. 13-15, 2015, New York. See conference.digitalbookworld.com.
Launch Kids – which will feature PlayCollective and other innovators – focuses on both print publishers moving into the digital space and digital players partnering with established publishers. The event also highlights new digital products, platforms and channels.

Conference delegates will discover what parents and teachers are looking for in new learning and literacy products, how mobile devices and new technology are transforming how kids interact with content, and what that means for the marketing and development of new digital products for home and school.

Topics and themes at Launch Kids include: Children’s Tech, the Year in Review and Trends for 2015; Kids’ eBooks and the Children’s Entertainment and Educational Media Landscape; Traditional and Digital Kids’ Book Marketing; Google for Education; Digital in the Classroom; eBook Subscriptions, from Home to School; What Kickstarter Is Doing for Children’s Literature and Children’s Lit Publishers; The Art and Business of Digital Storytelling; Fan Fiction and Engaging with Fan Communities; Personalization and the Story; and more.

Visit conference.digitalbookworld.com to sign-up (early-bird registration rates available), or e-mail digitalbookworld@fwmedia.com to enquire about attending, sponsoring or exhibiting.

About F+W, A Content + eCommerce Company
F+W, the company behind Digital Book World and the Digital Book World Conference + Expo, is an enthusiast-focused Content and eCommerce company. F+W serves 20 Million consumers annually via the Company’s print portfolio, ecommerce stores, extensive online education programs, trade and consumer events, popular consumer catalog brands, nationally-broadcast TV programs and more – all in service of passionate niche communities of professionals. (fwcommunity.com)

About Publishers Launch Conferences
Publishers Launch Conferences, the Digital Book World Conference + Expo partner, is a comprehensive conference/education business that addresses the urgent needs of book publishing professionals around the world. The organization was founded by two highly-respected trade publishing veterans, Michael Cader of Publishers Lunch and PublishersMarketplace.com and Mike Shatzkin of The Idea Logical Company. Publishers Launch works closely with established players and institutions throughout the publishing world, to transition to prosperity in the era of new technology, players and paradigms. (publisherslaunch.com).

About PlayCollective
PlayCollective is a global strategy, research and product group that works with organizations of all types that serve, engage and positively impact families and their communities. The company is currently innovating in the areas of: digital publishing, K-12 education and language learning; kids entertainment and digital; mobile, tablet and cross-platform app development; and more. (playcollective.com).



One thought on “Ebooks, E-Reading Devices to Top Children’s Holiday Gifts

  1. Michael W. Perry

    There may be a booming market driven by parents eager to get an ereader for their kids, but those creating the devices those parents will buy aren’t creating for that market.

    For instance, doe anyone make an epaper reader that could be trusted—really trusted—in the hands of a grade-school boy. I was one once, and I know the answer is no. Most aren’t even devices I would like to own as a kid. I’d have been all too aware of the trouble I’d be in if I dropped one from my favorite place to read—perched far up in a tree

    No, the current readers aren’t rugged enough for kids. Nor do they have the features that kids need and want. Look at the Amazon’s ads and products, and you’ll see that Amazon makes its readers for women in their thirties who like popular fiction. Nooks and Kobo devices seem little different from that. Everyone is ignoring kids despite that huge market.



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