Ebook Publishing’s Long Tail Still Lives

shutterstock_166668620Countering recent arguments that the long tail is diminishing as the digital book market expands, Jellybooks founder Andrew Rhomberg suggests the reverse is actually true.

As Rhomberg sees it, the trouble isn’t so much that best-sellers are crowding out most other titles. One under-appreciated reason for anemic back-list sales in the digital age is that the problem of discoverability still hasn’t been solved.

“Improved availability alone,” he writes, “does not lead to improved discoverability.” The potential for more sophisticated customer personalization and user interfaces to boost long-tail sales remains great, and largely untapped.

More.

Related: The Myth of Book Publishing’s Long Tail


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