Countering recent arguments that the long tail is diminishing as the digital book market expands, Jellybooks founder Andrew Rhomberg suggests the reverse is actually true.
As Rhomberg sees it, the trouble isn’t so much that best-sellers are crowding out most other titles. One under-appreciated reason for anemic back-list sales in the digital age is that the problem of discoverability still hasn’t been solved.
“Improved availability alone,” he writes, “does not lead to improved discoverability.” The potential for more sophisticated customer personalization and user interfaces to boost long-tail sales remains great, and largely untapped.
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Reading Rainbow’s Kickstarter Campaign Barrels Ahead (DBW)
The crowd-funding campaign for the program led by LeVar Burton, host of the 2014 Digital Book Awards, nears the $5 million mark after picking up celebrity support.
Putting Data to Work in Publishing (DBW)
Using data-based insights to guide strategic decision-making is one of the biggest challenges authors and publishers face. Digital Book World is sitting down with Hachette’s Dan Lubart and Next Big Book CEO Alex White to explore the latest in data-driven publishing. Register here.
Half of Barnes & Noble’s Customer Payout Still Unclaimed (Pub Lunch)
So far roughly half of the credits Barnes & Noble offered customers as part of its ebook settlements hasn’t been taken advantage of. The company estimates that $10.6 million of the total $44.2 million sum will expire unclaimed by the end of the year.
Houghton Mifflin Harcourt Launches Learning App (DBW)
The new interface is a learning management system designed to help teachers streamline and integrate the multiplying facets of digital instruction.
Should Barnes & Noble and Kobo Quit the Self-Publishing Market? (Good E Reader)
Good E Reader’s Michael Kozlowski argues both companies’ self-publishing platforms are lost causes in a market dominated by Amazon.
Authors Partner with Wattpad for Writing Contest (PW)
A group of fifteen YA authors called the “Freshman Fifteens” launch a program through Wattpad to individually mentor fifteen selected writers through the publishing process.
Amazon Lures UK Students to Prime (The Bookseller)
Customers enrolled in higher education in the UK are now eligible for six free months of Amazon Prime, plus discounts specially geared to students.
Can Amazon’s Fire Phone Catch Up on Apps? (The Motley Fool)
Apple and Samsung have app developers to thank for feeding their respective app stores with apps for iOS and Android. A big question for Amazon is how fast it can grow its own offering.
How E-Reading Impacts Digital Natives (TeleRead)
A roundup of the latest arguments about the potential benefits and detriments of digital reading for children coming of age surrounded by e-reading devices.