E-Reading’s Social Future

shutterstock_173400356The past couple of years have witnessed the remarkable rise of subscription ebooks. Yet Simon Dunlop, co-founder of the Russia-based ebook subscription service Bookmate, says the subscription model alone “does not seem viable.”

Especially in emerging markets, publishers and retailers struggle to combat piracy as well as consumer attitudes insisting that most content should be free.

The “magic bullet,” Dunlop says, could ultimately come from social features that bring e-reading into closer alignment with other forms of media consumption, making it a more shareable, interactive experience.

Much more.

Related: Hear Directly from Simon Dunlop at Digital Book World 2015


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