E-Reading Expansion Continues

chart2Amidst flattening ebook sales at publishers, more Americans are reading ebooks than ever before, according to new data from the Pew Internet & American Life project.

Some 28% of Americans are now reading ebooks, up from 23% a year ago. Despite the flattening of publisher ebook sales, e-reading adoption jumped in 2013.

Also according to the Pew data, ebook reading skews younger and wealthier among U.S. adults.

Meanwhile, among children, ebooks are being read at a much higher clip.

Much more, including charts and graphs.

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The rest of the day’s top news:

E-Reader Ownership Continues to Grow (DBW)
Both tablet and e-reader ownership continue to grow in the U.S., despite a slowdown in shipment growth year-over-year on the latter. Now half of Americans own at least one of the devices.

DBW14: Amazon, Subscriptions, Looking Ahead (PW)
Amazon was the unspoken topic of discussion for much of Digital Book World 2014 – until it wasn’t, when it came out of the shadows to be front and center. Also, DBW15 will be moving hotels, to the Hilton in New York.

Hybrid Author Sylvia Day Signs Another Big Deal (DBW)
Despite having huge successes on her own, star hybrid author Sylvia Day has inked another huge deal with a publisher, this time with Macmillan.
Related: What Publishers Can Do to Keep Attracting Top Authors

Self-Published Authors Lag in Sales When Print Is in the Mix (Pub Lunch)
According to USA Today’s top-100 best-selling books of 2013, self-published authors still lag behind their traditionally published counterparts: None of them made the list. USA Today’s list accounts for both print and ebook unit sales.

Houghton Mifflin Harcourt Appoints New SVP of Digital Strategy (DBW)
Dr. Nicole Melander will report directly to CEO Linda Zecher and will advice on content, marketing, alliances and technology.

DBW14: Tim O’Reilly: Publishers Make More Money Per Book, Per Read With Safari (Good E Reader)
Because of the way technical and professional ebook subscription service Safari distributes revenue, publishers make more money on each read of each book than they do through a single sale of the same book elsewhere, said O’Reilly Media CEO Tim O’Reilly. (Safari is jointly owned by O’Reilly Media and Pearson.)

Breaking Down Ebook Prices in the U.S. and UK (Techcrunch)
About $10 is the sweet spot for ebook pricing when it comes to generating overall revenue, according to this analysis. These days, few best-sellers are priced there, however.
Related: Tracking the Downward Trend on Ebook Best-Seller Prices.

Judge Cote Says “No” to Apple…Again (Pub Lunch)
Judge Denise Cote has denied Apple’s motion to stay her ruling against the tech giant in last summer’s ebook trial, as expected. In the words of Pub Lunch, “nothing has changed.”

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