Doing More with Data

shutterstock_200285570Most publishers aren’t holding their breath for retailers to release closely guarded sales data, but in the meantime there’s still ample opportunity to make decisions based on what data publishers do have access to.

According to Alex White, CEO of Next Big Book, publishers “all want data that can help them understand the effects of different marketing tactics, which books to invest in, the relationship between social media and sales, whether to place a print ad or a digital ad—I could go on.”

Becoming better equipped at making those data-backed decisions, White says, will increasingly determine publishers’ success in the months and years ahead.

“More widespread access to integrated, user-friendly sales, social and marketing data is the most important thing publishers need to accomplish in 2015.”

Much more.

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Introducing the 2015 Digital Book Award Finalists (DBW)
The judges of the Digital Book Awards announce this year’s finalists in fifteen categories covering a range of formats and genres in digital publishing today.

Why Social Media Marketing Is All About Your Website DBW)
As social media channels shift and evolve, one thing remains more important than ever when it comes to digital marketing: the website. For authors and publishers, virtually all other web-based marketing activities are in vain if they don’t ultimately drive readers back to a fully optimized website. Here’s why.
Related: Rethinking Social Media Book Marketing–Webcast Tomorrow

Scribd Scores Houghton Mifflin Harcout Ebooks (Talking New Media)
In the latest major announcement since expanding into audiobooks last month, the subscription service adds over 1,000 titles from Houghton Mifflin Harcourt to its ebook catalog.
Related: Hear from Andrew Weinstein, VP of Content Acquisition at Scribd, Live at DBW15

Ebook Sales Shrink (PW)
According to the latest Nielsen survey of U.S. book sales in the third quarter of 2014, ebooks comprised 21% of units sold through the first nine months of the year, a dip in two percentage points from the half-year figure. If ebooks really will overtake print in the next few years as some have predicted, it’s so far unclear exactly where the push will come from.

Publishers Overlook Rights Departments at Their Peril (DBW)
IPR License founder Tom Chalmers surveys the global rights landscape and argues licensing represents one of the most undervalued opportunities in the industry today. “Rights departments aren’t properly understood even by the publishers they exist within,” he says. Here’s Chalmers’s take on reinvesting in rights sales to gain immediate, sustainable revenue.
Related: Fresh Perspectives on the Global Book Market at DBW15

France Widens Library Ebook Lending (Infodocket)
While U.S. librarians continue working toward improving access to library ebooks, French public libraries lay out twelve steps to help widen e-lending nationwide, while at the same time affirming “the exclusive right of authors to authorize the e-lending of their works.”
Related: The American Library Association on the Current State of E-Lending

Six Ways to Boost Diversity in Publishing (PW)
Publishers Weekly asks industry leaders to address the troubling persistence of publishing’s overwhelmingly white demographic makeup. Here are six steps they propose to help make the business more diverse.

Ebooks on the High Seas (Good E Reader)
The unique condition of being surrounded by miles upon miles of open ocean makes accessing digital content at sea a rather tricky business. But the maritime industry and naval institutions have taken considerable steps with publishers and retailers toward increasing the prevalence of ebooks in what Melville called “the watery part of the world.”

Authors’ Advice on Getting Kids to Read Ebooks (NYT)
With ebooks and e-reading devices set to top children’s gifts this holiday season, best-selling children’s authors offer advice on how to get kids reading in age of multiplying digital distractions.
Related: Publishers Launch Kids Conference Explores the Latest Trends in Children’s Publishing


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