Realistically, that may not happen terribly soon. (If Amazon has its way, it never will.)
But for many publishers and digital content developers, the widespread perception that ebooks and apps cost less to produce–and should therefore cost less to buy–is a problem that needs urgent addressing.
Speaking about book apps, analyst and Digital Book Awards judge Peter Costanzo jokingly blames the “magical virtual elves” many consumers falsely believe “create these products and because they’re digital should then be priced somewhere between 99 cents and $3.99.”
One possible remedy: comprehensive marketing plans that bundle free book apps with other products. Much more.
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Smartphone Users Stick With Familiar Apps (Good E Reader)
A new study suggests that despite the mobile boom, the majority of smartphone users in the U.S. are content with just a handful of favorite apps. Nearly two-thirds don’t download new ones.
Related: How Not to Publish a Book App
Amazon Scoops Up Video-Streaming Site Twitch (DBW)
Google was rumored to have set its sights on the popular live-streaming platform for online videogamers, but Amazon acquires it instead, to the tune of $970 million.
Pentian Attracts English-Language Authors (Pub Perspectives)
The Spanish-language publisher recently announced plans to expand its crowdfunding-based model in North America. One of its first authors publishing in English recounts his experience.
Parragon Reorganizes (PW)
The publisher splits into two divisions aimed at confronting the respective challenges of English-reading and non-English-reading markets. Parragon is also developing new products and distribution channels outside traditional book publishing.
Ellora’s Cave in Talks With Amazon (PW)
The romance and erotica publisher’s CEO confirms it’s speaking with Amazon to address the sharp decline in sales it began experiencing earlier this month, after many of its titles stopped appearing in search results.
Related: Q&A with Ellora’s Cave Publisher Raelene Gorlinksy
Why College Textbook Prices Are Skyrocketing (Vox)
The upward trend shows no signs of slowing down, leading students to look for cheap digital alternatives. Here’s why, plus two potential ways to reverse it.
Amazon and Publishers: Best of Frenemies (Guardian)
This review of the latest developments in the Amazon-Hachette dispute is worth reading just for HarperCollins Chief Digital Officer Chantal Restivo-Alessi’s description of Amazon as publishers’ “frenemy.”
Last Call: Get up to Speed on Fixed-Layout Ebooks (DBW)
Today at 12pm EST production expert Laura Brady offers a close look at the new opportunities a key upgrade to InDesign offers ebook designers and publishers, plus solutions to the technical challenges it poses. Space is limited, so sign up fast!
Related: What You Should Know Before Making a Fixed-Layout Ebook