Closing the Print-Digital Price Gap

shutterstock_178673336Realistically, that may not happen terribly soon. (If Amazon has its way, it never will.)

But for many publishers and digital content developers, the widespread perception that ebooks and apps cost less to produce–and should therefore cost less to buy–is a problem that needs urgent addressing.

Speaking about book apps, analyst and Digital Book Awards judge Peter Costanzo jokingly blames the “magical virtual elves” many consumers falsely believe “create these products and because they’re digital should then be priced somewhere between 99 cents and $3.99.”

One possible remedy: comprehensive marketing plans that bundle free book apps with other products. Much more.

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