China: The Next Big Ebook Market?

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chinaRoughly 42% of China’s nearly 1.4 billion people use the Internet. In the early part of 2013, China surpassed the U.S. in terms of how many people in the country were using smartphones and tablets (nearly 225 million).

China also has a bigger e-commerce market than the U.S. and a $20 billion book market.

What do all these numbers add up to? A big opportunity for digital publishing in China. There’s one missing ingredient, however: the books themselves.

As a result the Chinese ebook market is still in its infancy, just waiting for publishers to invest.

Much more.


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The Future of Ebook Production: HTML? (DBW)
O’Reilly Media director of publishing technology Sanders Kleinfeld: “We’re approximately seven years into the modern ‘ebook revolution’ now (as measured by the introduction of the Kindle), but I believe the fact that ebooks are fundamentally web applications still hasn’t fully hit home for many book publishers.” Kleinfeld believes that HTML is the present and future of book publishing. Learn more at a webcast on the topic tomorrow.

What Are You Worth? (DBW)
The rise of digital publishing has created a boom in the market for book publishing production freelancers. But how do you know you’re getting compensated fairly for your work?

T-Shirts Cost More Than Ebooks – Why? (DBW)
You can buy nearly 10 ebooks for the price of a t-shirt (depending of course on the cost of the books and of the t-shirt). Is that how it should be?
Related: Ebook best-seller prices on the rise.

More Faculty Opposing E-Textbooks (The Ranger)
Access for all students, being forced to purchase materials in conjunction with tuition and being tied to one content retailer are all concerns the faculty of San Antonio’s Northwest Vista College raise about their institution’s adoption of e-textbooks.

Bookstore Gimmick (Good E Reader)
One bookstore has a frosty new idea that it hopes will bring more foot traffic in the door: beer.

ZDnet’s Six Top Ebook Apps for iPad (ZDnet)
This list is useless. It’s the first six apps you can think of. For a real insider’s guide to the best ebook reading apps for the iPad, check this out.

Digital Shakeup in Brazil (Pub Perspectives)
In Brazil, a consortium of publishers had banded together to enforce terms on Amazon when it entered the country, eking out a very favorable situation for the publishers involved. Penguin Random House’s acquisition of major Brazilian publisher Santillana may upset that balance.

Apple to Launch iTunes App for Android? (Billboard)
This is the Apple rumor du jour, the reasoning being that Apple is exploring all options when it comes to stemming falling iTunes sales. Implications for the book publishing industry?

Books as Dominos (The Digital Reader, Video)
It’s books all lined up and then all knocked down; and it’s a world record. You can’t not watch.

Jeremy Greenfield

About Jeremy Greenfield

Jeremy Greenfield is the editorial director of Digital Book World. Opinions presented here are his own. Read more of his work here.

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One thought on “China: The Next Big Ebook Market?

  1. With the potential for this market to really take off in China, there is is the chance for publishers to redefine the ebook industry. The application of technology to publishing offers the chance to create new content, or shake up existing content. Check out the WHY Code http://whycode.com/ to see one way in which technology is being used to create new ways of interacting with books.

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