BookBaby Bulks Up on Marketing

shutterstock_25768357Two deals enlarge the ebook distributor’s promotional toolkit, allowing self-published writers to use an assortment of marketing models simultaneously.

The partnerships with Goodreads and the newly launched NoiseTrade Books add their services to BookPromo, BookBaby’s free promotional package.

It’s a noteworthy pooling of resources among indie publishing platforms at a time when self-published authors–amidst the debate over the Author Earnings report–are questioning what traditional publishers have to offer them.


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The rest of the day’s top news:

Smashwords Founder: Howey’s Leading an Author Revolution (PW)
Mark Coker sees the Author Earnings debate as a potential turning point from “insurrection” to “revolution” in the relationship between authors and traditional publishers.

Related: 2014 Author Survey–Indie Authors and Others Prefer Traditional Publishing…Slightly

BEA Courts Self-Published Authors (PW)
BookExpo America launches AuthorHub, a new track of programming geared specifically at indie authors and publishing platforms.

codeMantra Gets New Owners, Leadership (DBW)
The digital publishing vendor is acquired by an investment firm, bringing new management and funding to expand codeMantra’s digital pre-press and post-production services.

Amazon Coins: Not Just for Kindle Fire Anymore (Good E Reader)
The virtual currency is now accepted in Android’s app store for all smartphone and tablet devices in the U.S., U.K. and Germany that run on the operating system.

Apple Earns Another Bureaucrat (The Digital Reader)
After months of pushing to get the court-appointed antitrust monitor Michael Bromwich off its back, Apple is saddled with a magistrate charged with settling their quarrels.

Why Licensing to the Arab Book Market Pays Off (Pub Perspectives)
Undeterred by the challenges involved, two rights managers argue the Arab world is a key market for publishers expanding into international markets.

New Site Connects Publishers and Bloggers (The Bookseller)
In a nod to bloggers’ rising influence on book promotion, a new site called bookbridgr, set to launch next month, allows registered bloggers to request reading copies directly from publishers.

Has Amazon’s Missteps Bought Other Retailers Time? (Forbes)
Fulfillment problems over the holidays coupled with Amazon’s struggle to raise the cost of Prime may have sufficiently frustrated investors to allow competitors to regroup.

Comics Publisher Tests the DRM-Free Waters (The Digital Reader)
Joining Tor-Forge and Image Comics, the indie comics publisher Top Shelf Productions releases thirteen titles without DRM restrictions, promising more later. Will others in that market follow suit?

EBSCO Offers Ebook Collections for Library Lending (No Shelf Required)
In an effort to help libraries expand their ebook collections, EBSCO introduces 28 new collections of ebook titles in high-interest subject areas.

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