Baldacci Jumps to No. 1 as Ebook Best-Seller Prices Rise

the targetEven publishers not named Hachette have cause to celebrate David Baldacci’s The Target rocketing to No. 1 on the ebook best-seller list this week: It’s selling now for $12.74, an order of magnitude more expensive than at least one recent No. 1.

The trend on ebook pricing has been downward for the two years Digital Book World has taken its temperature every week with an average price for the ebook best-seller list. In the fall of 2012, it nearly hit $12.00; the low was just this past winter at just above $5.00. These days, it hovers between $6.00 and $8.00.

For the first time in a long time (fall of 2013), however, the average price of a top-25 best-selling ebook has edged above $8.00. It is now $8.03, up from $7.71 last week.

Baldacci’s No. 1 best-seller is part of the story. The other part is mostly a title from Harvard University Press: Capital in the Twenty-First Century by Thomas Piketty. The ebook is priced at $21.99 and is the most expensive title to ever hit this list. If it were instead replaced by a book priced at $1.99, the average price of a best-seller this week would be $7.22. Every title in the top-25 has an impact.

 

Amazon Loses No. 1 Spot

Amazon’s second No. 1 ebook best-seller of the year fell to No. 12 on the list this week, a precipitous and unusual drop for a No. 1 best-seller. There are four older best-sellers on the list that once hit No. 1 that are now ranked higher than I Am Livia by Phyllis T. Smith.

 

Top 25 Ebook Best-Sellers
Week Ending 4/26/14
Rank* Title Author Publisher  Price**  Change
1 (n/a) The Target (Will Robie) David Baldacci Hachette  $   12.74 New
2 (2) The Goldfinch: A Novel (Pulitzer Prize for Fiction) Donna Tartt Hachette  $    7.50
3 (8) The Fault in Our Stars John Green Penguin Random House  $    7.40 +5
4 (3) Heaven is for Real: A Little Boy’s Astounding Story of His Trip to Heaven and Back Todd Burpo; Sonja Burpo; Lynn Vincent; Colton Burpo HarperCollins  $    7.99 -1
5 (6) Allegiant (Divergent Series) Veronica Roth HarperCollins  $    6.99 +1
6 (4) Divergent (Divergent Series) Veronica Roth HarperCollins  $    4.99 -2
7 (5) Insurgent (Divergent Series) Veronica Roth HarperCollins  $    6.99 -2
8 (9) The Fixed Trilogy: Fixed on You, Found in You, Forever with You Laurelin Paige Self-published  $    0.99 +1
9 (12) Gone Girl: A Novel Gillian Flynn Penguin Random House  $    8.29 +3
10 (7) The Collector Nora Roberts Penguin Random House  $   11.99 -3
11 (11) The Husband’s Secret Liane Moriarty Penguin Random House  $    5.99
12 (1) I Am Livia Phyllis T. Smith Amazon  $    4.99 -11
13 (14) Orphan Train: A Novel Christina Baker Kline HarperCollins  $    6.99 +1
14 (16) Little Girl Lost: A Lucy Black Thriller (Lucy Black Thrillers) Brian McGilloway HarperCollins  $    0.99 +2
15 (n/a) Reconstructing Amelia: A Novel Kimberly McCreight HarperCollins  $    1.99 New
16 (13) NYPD Red 2 James Patterson; Marshall Karp Hachette  $    8.99 -3
17 (n/a) Capital in the Twenty-First Century Thomas Piketty Harvard University Press  $   21.99 New
18 (17) Missing You Harlan Coben Penguin Random House  $   10.99 -1
19 (19) I’ve Got You Under My Skin: A Novel Mary Higgins Clark Simon & Schuster  $   10.99
20 (15) The Divergent Series Complete Collection Veronica Roth HarperCollins  $   14.99 -5
21 (24) The Invention of Wings: With Notes (Oprah’s Book Club 2.0) Sue Monk Kidd Penguin Random House  $   10.99 +3
22 (n/a) The Book Thief Markus Zusak Penguin Random House  $    6.99 New
23 (20) Sycamore Row (Jake Brigance) John Grisham Penguin Random House  $    6.99 -3
24 (22) Shadow Spell: Book Two of The Cousins O’Dwyer Trilogy Nora Roberts Penguin Random House  $    7.99 -2
25 (21) Dark Witch: Book One of The Cousins O’Dwyer Trilogy Nora Roberts Penguin Random House  $    2.99 -4

* Previous week’s list rank in parentheses.

** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on ebook pricing. Methodology available here.

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