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iOS users may have cooler handsets and tablets, but Android users are a tad more intellectual when it comes to what books they read, according to a new infographic from ebook subscription service Oyster.
Oyster measured the reading habits of Apple iOS users and Google Android users, having added an app for the latter in mid-June.
Some observations based on the data (below):
— Android users are more likely to read books about health and spirituality vs. iOS users, who are more likely to read books about seeking happiness and influence, aka, health and spirituality’s more vacuous cousins.
— Most popular book on Android? The Giver, a novel, albeit a children’s novel, about a dystopian future that teaches valuable life lessons through allegory. iOS? How to Win Friends and Influence People, a guide for robots on how to be a charming salesperson.
— Two of the three most popular authors on Android: J.R.R. Tolkien and Kurt Vonnegut; on iOS: C.S. Lewis (aka, elementary-school Tolkien) and Philip K. Dick, who might be your favorite author if you like Vonnegut but find him too intellectual.
— Android Oyster users read a page every 20 seconds, versus 26 for iOS users. Android users also read for longer, averaging 8.5 minutes per session, versus 6.5 minutes per session for iOS users. Doing a bit of math, that means that Android users read about 25.5 pages per session and iOS users read about 15.
So, are iOS readers ditzier than Android readers? I’ll let you be the judge. See more data below: