Another Publisher Goes Direct-to-Consumer

227460_205860992780539_2777602_n 2Brooklyn- and London-based “radical” publishing house Verso Books has launched its own e-commerce site and – innovative! – it’s bundling print books with ebooks.

Readers can now go to VersoBooks.com and buy books directly from the publisher. Taking the innovation tack one step further, Verso will be using a form of social digital rights management software by Booxtream. The software provides personal details of the buyer in a digital watermark in the ebook, deterring widespread sharing and providing a recourse for catching ebook pirates.

Verso worked with Random House in the U.S. among others to get this operation up and running. The company expects to make £200,000 ($332,300) off the site in its first year.

More.


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