An Ebook’s Best Salesperson

shutterstock_133038776Stating the obvious: ebook retailers don’t have salespeople roaming the digital aisles helping readers find a good book to read. Instead, they have recommendation engines, push and pull marketing and books bought by people who also bought the book you’re looking at.

So metadata matters. And the piece of metadata that can help your book more than most is the description. Sounds elementary but that’s only true if you know what you’re doing.

Four steps to a good book blurb.


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Macmillan Partners With Swagbucks for Rewards, Discovery (DBW)
The publisher will offer through rewards program site Swagbucks the possibility of discounts on books for viewing and sharing marketing content and for buying books.

Smashwords Gets Indies into Libraries With OverDrive Deal (DBW)
The two digital publishing era businesses inked a deal that will see indie authors distributed by Smashwords available to librarians who buy ebooks through OverDrive. Related: Smashwords Distributes to Txtr.

Jane Friedman Update (Forbes)
The Open Road founder and CEO talks to Forbes about the general business model of publishing what continues to change.

Korean Ebook Upstart (Hankyorah)
A Korean start-up, Gitden, has built an e-reading app that has experts calling it the best in the world and it intends to make a splash in the ebook market.

Barnes & Noble’s New Shareholders (Pub Lunch)
Following the sales of stock by long-time Barnes & Noble stakeholders Liberty Media and Len Riggio, new shareholders have emerged with significant stakes. David Abrams and his hedge fund lead the way with about 6%. Here’s a rundown.

HMH Continues to Invest in Learning (DBW)
This time with an acquisition in the early childhood space: Curiosityville. The company has been on the M&A warpath since tapping the capital markets last year.

Thailand Embraces Digital Education (Thai News)
The country’s central institute of education will begin producing science and math ebooks.

Indie Authors Segregated (Good E Reader)
The RT Booklovers Convention made the inadvisable decision to segregate indie authors who showed up to meet fans by putting them in a different room and, much more importantly, making them wear a tag that said, “Aspiring Writer,” as opposed to the published authors who wore tags that said “Author.” Unsurprisingly, indie authors are upset.

PW Gets Into the Self-Publishing Business (Mediabistro)
Industry trade magazine Publishers Weekly has launched its own self-publishing business.

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