For some publishing projects, it’s unclear who is responsible for what when it comes to marketing.
Should the author or the publisher tweet and publish Facebook posts? Who answers reader emails? And, perhaps most importantly, who runs the author website?
Because many authors are published by several publishers — and many self-publish their own work — an author’s Web presence can be scattered and have many owners, writes publishing expert and Digital Book World 2015 conference chairman Mike Shatzkin.
Unfortunately, who creates, manages and owns an author’s website isn’t an issue that will be resolved for every author any time soon. However, there are certain things that each author should have on her website. Shatzkin offers this checklist:
— List of all the author’s books, listed chronologically and by series
— Landing page for each book, including the cover, a description, reviews, excerpts, links to retail sites and other important metadata that would help readers discover the title and decide to buy
— Contact page so readers can easily send an email and get a response
— Email capture
— Social media buttons, so readers can easily sign up to follow the author on Twitter, etc.
— Calendar with upcoming publication dates and scheduled public appearances
— Page with links to articles and reviews by the author, as well as references to the author on blogs and in the press
In addition to these things on an author website, Shatzkin recommends that authors all should have:
— Up-to-date Amazon author page
— Google Plus page (which is crucial for effective search engine optimization strategy)
— Twitter and Facebook (optional)