Amazon’s Nuclear Option

shutterstock_99642335As contract negotiations between the e-tailer and Hachette drag on, Amazon is continuing to delay shipments of some of the publisher’s print books and eliminate discounts on popular titles.

But it’s also using a third tactic to pressure Hachette into accepting tougher terms, and it’s one that could have a more devastating impact on the publishers it’s applied to: halting pre-orders of upcoming titles.


The book industry is built on the outsize success of a small handful of best-sellers, and generating pre-orders is one of the most effective means of propelling a title to a strong debut. Without pre-orders, it’s much harder for a book to hit the best-seller list its first week out, when much of the marketing and public relations efforts hit readers.

Much more.

Related: Hachette Titles Slip on Best-Seller List | How Hachette Can Beat Amazon

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Clearing Two Misconceptions of Hachette-Amazon Battle (Pub Lunch)
Discussions surrounding the standoff tend to get two things wrong about the details of the negotiations. This explainer spells out the legal issues at the center the dispute.

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Promotional Tips for Books Without Authors (Pub Perspectives)
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Flatiron Books Expands Catalog With New Exec (Pub Lunch)
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