Amazon’s Nuclear Option

shutterstock_99642335As contract negotiations between the e-tailer and Hachette drag on, Amazon is continuing to delay shipments of some of the publisher’s print books and eliminate discounts on popular titles.

But it’s also using a third tactic to pressure Hachette into accepting tougher terms, and it’s one that could have a more devastating impact on the publishers it’s applied to: halting pre-orders of upcoming titles.

Why?

The book industry is built on the outsize success of a small handful of best-sellers, and generating pre-orders is one of the most effective means of propelling a title to a strong debut. Without pre-orders, it’s much harder for a book to hit the best-seller list its first week out, when much of the marketing and public relations efforts hit readers.

Much more.

Related: Hachette Titles Slip on Best-Seller List | How Hachette Can Beat Amazon


To get all the ebook and digital publishing news you need every day in your inbox at 8:00 AM, sign up for the DBW Daily today!bsp;

Clearing Two Misconceptions of Hachette-Amazon Battle (Pub Lunch)
Discussions surrounding the standoff tend to get two things wrong about the details of the negotiations. This explainer spells out the legal issues at the center the dispute.

Amazon Nearing Launch of New Device (GigaOm)
Is it a bird? Is it a plane? Is it a smartphone? Amazon releases a video teasing the June 18th launch of a new gadget that appears to be equipped with motion-response technology.

RosettaBooks Partners on New App to Sell Direct (DBW)
RosettaBooks has launched a new app with partner Papertrell to sell ebooks directly to consumers. The app is available on iOS and Android.

Digital Revenues Projected to Rise (PW)
According to a new PricewaterhouseCoopers report, book revenues are set to rise modestly through 2018 across the industry, with digital more than compensating for declining sales of print titles.

Wiley Fights Obstacles to Overseas Markets (PW)
CEO Stephen Smith presses lawmakers to redress the limitations imposed by last year’s Supreme Court ruling in Kirtsaeng vs. Wiley that the publisher claims hinder its international textbook business.

The Penguin Random House Logo That Could Have Been (DBW)
Underwhelmed by the new logo unveiled yesterday, Digital Book World asked readers how it compared with five original concepts by graphic designers. We have a winner, and it isn’t the real one.

Promotional Tips for Books Without Authors (Pub Perspectives)
Consult these strategies when authors can’t be relied on to lend a hand, and compare them with the recommendations experts offered at a Digital Book World webcast last month.

Q&A: VP of Amazon India on What’s Next (Business Standard)
Amit Agarwal forecasts the e-tailer’s future in the rapidly developing Indian e-commerce market.

Flatiron Books Expands Catalog With New Exec (Pub Lunch)
Amy Einhorn, departing Putnam, joins the Macmillan imprint as SVP and publisher, widens its nonfiction focus to include literary and commercial fiction as well.

COMMENT

Your email address will not be published. Required fields are marked *

*