Amazon Unveils New Kindle E-Readers, High-End Kindle Fire, Children’s Kindle Fire and Kindle Fire for Under $100

[Press Releases]

Amazon Introduces Two All-New Kindles

New Kindle Voyage is our thinnest, most advanced Kindle ever, with our brightest, highest resolution, and highest contrast display, plus reimagined page turns—$199

New $79 Kindle is small and light, with weeks of battery life, a 20% faster processor, twice the storage, and now with a touch interface

Amazon today introduced the 7th generation of Kindle: Kindle Voyage, our most advanced e-reader ever, and the new $79 Kindle, with a 20% faster processor, twice the storage, and now with a touch interface. Meet the new Kindle and Kindle Voyage at www.amazon.com/kindle-voyage.

“Our mission with Kindle is to make the device disappear, so you can lose yourself in the author’s world,” said Jeff Bezos, Amazon.com Founder and CEO. “Kindle Voyage is the next big step in this mission. With the thinnest design, highest resolution and highest contrast display, reimagined page turns, and all of the features that readers love about Kindle—books in seconds, no eyestrain or glare, readability in bright sunlight, and battery life measured in weeks, not hours—Kindle Voyage is crafted from the ground up for readers.”

Kindle Voyage—Our Most Advanced E-Reader—$199

All-New Design—The Thinnest Kindle Ever

Kindle Voyage features an all-new design, with a beautiful flush glass front and a magnesium back, so it is strong, thin, and light. At just 7.6 mm thin and weighing less than 6.4 ounces, Kindle Voyage is the thinnest device we’ve ever built, making it even easier to hold with one hand and read for hours.

Next Generation Paperwhite Display

Kindle Voyage uses a brand new Paperwhite display, with the highest resolution, highest contrast, and highest brightness of any Kindle. With 300 pixels per inch, the new Paperwhite display delivers laser-quality text and images. The exclusive flush-front display stack uses specially strengthened glass, which is designed to resist scratches. Since regular glass would create glare, the cover glass on Kindle Voyage is micro-etched in order to diffuse light, ensuring you can read easily in bright light without glare. The etching pattern on the glass also serves to match the feel of paper.

Adaptive Front Light—Our Smartest Front Light

In addition to being our brightest front light ever—39% brighter—the new adaptive front light automatically adjusts the brightness of the display based on the surrounding light. And because not everyone has the same lighting preferences, the adaptive front light can be fine-tuned to your personal preference. Also, since the human eye adjusts to darkness over time, the light you need when you start reading in the dark will seem too bright 30 minutes later—the adaptive front light slowly lowers the display’s brightness over time to match the way the eye responds to darkness.

PagePress—Reimagined Page Turns

Kindle Voyage introduces PagePress, a new way to turn pages. PagePress uses a custom-designed force sensor that sits directly under the bezel. You simply rest your thumb on the bezel and turn the page by lightly pressing. When you turn the page, Kindle Voyage delivers tactile feedback from a haptic actuator. The actuator delivers just enough vibration to let you know you turned the page, but is subtle enough that you won’t be distracted from your reading. You can personalize both the pressure level needed to trigger a page turn and the haptic feedback level.

Free 3G

Kindle Voyage is available with free 3G, which means you never have to hunt for or pay for a Wi-Fi hotspot—simply download and read books anytime, anywhere, in over 100 countries around the world. Amazon pays for the 3G connection, so you pay no monthly fees and sign no annual contracts.

New Origami Cover

The new origami-style cover design is inspired by the best-selling Origami covers for Fire tablets, and provides a stand for both portrait and landscape positions. Origami covers attach magnetically so they are easy to take on and off, and automatically turn your Kindle Voyage on and off when you open and close the cover. The cover is available starting at $44.99—learn more at www.amazon.com/kindle-origami.

Kindle—Now With Touch, Just $79

The all-new Kindle includes a 20% faster processor, twice the storage, and now features a touch interface and all of the latest features customers love about Kindle, including Kindle FreeTime, Goodreads, and Smart Lookup. The new Kindle is small, light, and portable—toss it in a beach bag or put it in a pocket to always have your reading with you. The new Kindle is great for anyone who’s new to e-reading:

Readers who haven’t yet experienced an e-reader will be surprised by how easy it is to read on, with no glare even in bright sunlight, and weeks of battery life
Readers who have never tried eBooks will love enhanced reading features like instant dictionary look-up, adjustable font sizes, and X-Ray, which lets them quickly look up character information
Parents will love that they can give their kids a purpose-built e-reader with an easy-to-navigate touch interface, plus great features that help kids learn—Kindle FreeTime, Vocabulary Builder, and more—for just $79

The New Kindle Family: Kindle, Kindle Paperwhite, and Kindle Voyage

All Kindle e-readers feature displays that are easy to read with no glare, even in bright sunlight, have battery life that is measured in weeks rather than hours, and are lightweight and easy to hold and read on for hours. You can now choose from three different Kindle e-readers to find the one that is best for you:

The new $79 Kindle, with a 20% faster processor, twice the storage, and touch
Kindle Paperwhite, the best-selling Kindle since its introduction, now with twice the storage so you never have to worry about being without a favorite title, just $119
Kindle Voyage, with the brightest, highest contrast, and highest resolution display ever on a Kindle, just $199

All-New Reading Features for Kindle, Kindle Paperwhite, and Kindle Voyage

Kindle Unlimited—Enjoy unlimited reading of over 700,000 books and unlimited listening to a selection of thousands of audiobooks for just $9.99 a month.
Kindle FreeTime Unlimited—Amazon’s all-you-can-eat subscription service built from the ground up just for kids, helps kids make the transition from picture books to chapter books. For as little as $2.99 per month, kids get unlimited access to hundreds of hand-picked chapter books and early readers, all curated for age-appropriateness, so parents don’t have to spend time and money guessing what their kids will enjoy. Includes favorites such as the Harry Potter series, The Borrowers by Mary Norton, Big Nate and Friends by Lincoln Peirce, and Newberry Medal and Honor winning books such as The Sign of the Beaver by Elizabeth George Speare, and Island of the Blue Dolphins by Scott O’Dell.
Word Wise—For readers learning English and kids learning to read, Word Wise, available on many titles, makes it easier to understand more challenging books more quickly. Short and simple definitions automatically appear above difficult words, so you can keep reading without having to stop and look up a word. To learn more or to see the various meanings the same word can have in different contexts, just tap on the word to bring up a simple card with definitions, synonyms, and more. You can adjust the number of hints you see with a simple slider, dialing them up or down as you learn and grow. See a screenshot: www.amazon.com/wordwise.
Family Library—For the first time, you can access not only your own Kindle books, but also books from the Amazon account of a spouse or partner. See a screenshot: www.amazon.com/family-library.
Expanded X-Ray for Books—X-Ray now makes it easier to explore as you read—quickly flip through all the images in a book, and use the new timeline view to easily browse the most notable passages. See a screenshot: www.amazon.com/x-ray-for-books.
Deeper Goodreads Integration—Goodreads on Kindle makes it quicker to access and update your reading status and adds the ability to preview and purchase books without leaving Goodreads. See a screenshot: www.amazon.com/goodreads-integration.
Enhanced Search—Makes it even easier to find what you are looking for by combining and previewing results from your Library, Goodreads and the Kindle Store on the same page. See a screenshot: www.amazon.com/kindle-search.
About the Book—See information about the book as you start to read, including its place in a series and author information, plus mark it as “Currently Reading” on Goodreads. See a screenshot: www.amazon.com/about-the-book.

The features above will be delivered as part of a free, over-the-air software update starting later this fall.

Customer-Favorite Features

Kindle, Kindle Paperwhite, and Kindle Voyage include all of the features that have made the Kindle family the best-selling e-reader in the world for seven years running:

Weeks of Battery Life—Kindle e-readers have battery life that is measured in weeks, not hours.
No set up required—Kindle arrives pre-registered so you can start reading immediately.
Whispersync—Saves and synchronizes your last page read, bookmarks, and annotations across all of your devices and Kindle apps, so you can always pick up where you left off.
Worry-Free Archive—Automatically backs up your Kindle books in the cloud, so you never need to worry about losing your books—re-download your books wirelessly anytime for free.
Goodreads—Combines the world’s largest e-reading community and the world’s largest community of book lovers.
Smart Lookup—Integrates a full dictionary definition with other reference information via X-Ray and Wikipedia.
Kindle FreeTime—Gives parents a simple, engaging way to encourage kids to spend more time reading. Hand-select books for your kids to read, and achievement badges are earned when they hit reading milestones. A progress report keeps parents updated on total time spent reading, number of words looked up, badges earned, and books finished.
Time to Read—Tells you how much time it will take to finish a chapter or a book based on your personalized reading speed.
Kindle Page Flip—Skim page-by-page, scan by chapter, or jump to anywhere in your book all without losing your place.
Vocabulary Builder—Compiles words you look up in the dictionary into an easy-to-access list. Use these lists to quiz yourself with flashcards and instantly see words in context.
Facebook and Twitter—Share book recommendations, highlighted sections, and meaningful quotes with friends.

World’s Best E-Book Store

Kindle e-readers come with instant access to the Kindle Store, which includes:

Massive selection—Millions of books, newspapers and magazines, including the latest best sellers, Kindle Singles, and more.
Kindle exclusives—Over 600,000 books are exclusive to the Kindle Store.
Lowest book prices—Over a million titles are $4.99 or less, over 2 million are $9.99 or less.
Kindle Owners’ Lending Library—Prime members who own a Kindle can choose from hundreds of thousands of books to borrow for free, as frequently as a book a month, with no waiting and no due dates.
Kindle First—Access new Kindle books a month in advance of their official release date. Customers can choose one of the featured books each month for $1.99, and Prime members can make their selection for free—adding yet another benefit of Prime membership.

The new Kindle is available for pre-order today for $79 at www.amazon.com/kindle and will start shipping in October. The new Kindle Voyage is $199 and is available for pre-order today at www.amazon.com/kindle-voyage—it will start shipping in October.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

 

Introducing Fire HD Kids Edition—The Kids Tablet That Has it All, Including the First-Ever 2-Year Worry-Free Guarantee

Unprecedented 2-year worry-free guarantee—if anything happens, we’ll replace it for free—no questions asked

A real tablet, not a toy—a quad core processor for great performance, a vivid HD display, front- and rear-facing cameras, Dolby Digital Audio, and access to Amazon’s unmatched content ecosystem

Don’t worry about the bill—comes with the content kids love at no additional charge—over 5,000 books, movies, TV shows, educational apps, and games in Amazon FreeTime Unlimited

Amazon today introduced Fire HD Kids Edition, the first tablet built from the ground up for kids (and their parents). Fire HD Kids Edition is built around three ideas:
1. Despite best intentions, kids break things—Fire HD Kids Edition has an unprecedented 2-year worry-free guarantee—if they break it, we’ll replace it. No questions asked.

2. Parents don’t want to worry about the bill—the Kids Edition includes a year of Amazon FreeTime Unlimited so kids get unlimited access to 5,000 books, movies, TV shows, educational apps, and games—at no additional cost.

3. Kids want a real tablet, not a toy—the Kids Edition features a quad-core processor, a vivid HD display, front- and rear-facing cameras, Dolby Digital audio, and access to Amazon’s unmatched content ecosystem of over 33 million movies, TV shows, songs, books, and Android apps and games.

Fire HD Kids Edition is $149 for a 6” tablet and $189 for a 7”, and is available for pre-order today at www.amazon.com/kids-edition-tablet.

“Fire HD Kids Edition is a real tablet, not a toy,” said Peter Larsen, Vice President, Amazon Devices. “Kids break things, so we added a 2-year, no-questions-asked, worry-free guarantee. Plus, you’ll never be surprised by a bill—it comes with a year of FreeTime Unlimited, which includes over 5,000 books, movies, TV episodes, educational apps, and games at no additional cost.”

Fire HD Kids Edition comes with Amazon FreeTime, which offers innovative parental controls that encourage learning before play and that help manage screen time. With FreeTime, you select all of the content your kids can see, and you can limit your kids’ screen time by content type—for example, you may choose to limit videos and games, but make reading time unlimited. FreeTime blocks stores and in-app payments, so you don’t have to worry about additional expenses.

Fire HD Kids Edition includes a year of Amazon FreeTime Unlimited, the first-ever all-in-one subscription that brings together all the content that kids and parents love—books, movies, TV shows, educational apps, and games. FreeTime Unlimited has the content kids want, including characters like Harry Potter, Lightning McQueen, Dora the Explorer, Thomas the Tank Engine, and Curious George. FreeTime Unlimited is included with Fire HD Kids Edition at no additional cost—a value of up to $120.

Stephen Balkam, Founder and CEO of the Family Online Safety Institute, the leading not-for-profit for guiding parents on how to use technology in their families, said: “We are thrilled to see this product come to market. The hardware, software, and content have all been designed with kids and safety in mind. Amazon’s FreeTime is a breakthrough set of parental controls from a team who gets that kids need to balance screen time with reading and going outside to play.”

Millions of parents and kids are already using Amazon FreeTime and FreeTime Unlimited—here’s what parents are saying:

“FreeTime is AWESOME. Age appropriate for each kid and the parental controls are priceless. My son has to read books for 30 min each day before it unlocks videos and games.” – Valerie
“Combined with a gummy-type case and Kindle FreeTime unlimited the kiddos get access to a ton of age-appropriate content. If you set up separate profiles for each child, Kindle will even recommend books that are likely to appeal to them. We also really appreciate the granular controls in FreeTime; I prefer allocating unlimited time to reading and then less time to apps and video usage.” – Brian
“Buying the ‘Kindle Fire HD 7’ has been by far the best decision I’ve made this year. I wish I could give another 5 stars for the rating due to an app that Kindle also offers in this tablet called ‘Kindle Freetime Unlimited’ especially for children, best app ever and no other tablet can even offer anything close to that.” – Amazon Customer
“I had almost decided on an IPad when I read about FreeTime Unlimited for kids offered on the Kindle Fire. I knew then what I wanted to buy. I could not be more pleased with this great tablet and the content available on Freetime Unlimited is amazing amassing hundreds of books, videos and apps. I downloaded a bunch of kid’s books to my 5 year old son’s account and we were flipping through the home page that shows all of his books and he looked at me and said ‘A library Mama!’.” – Amazon Customer
“I use Kindle FreeTime & it is PERFECT!!!! I can use the apps that FreeTime has, but also add other apps like Angry Birds, Temple Run, etc. PERFECT!” – Whitney

Here’s what reviewers are saying:

“Amazon seems to know that a tablet is a device for the whole family, and has done a better job than anyone of making its devices work for everyone.” – The Verge
“FreeTime is a must have.” – PC Magazine
“Amazon took a big step forward in improving things for families with Kindle FreeTime.” – CNet
“Apple’s iOS doesn’t get anywhere near what Amazon offers in terms of time of day restrictions, time limits or now goal setting, as with FreeTime.” – TechCrunch
“Amazon has absolutely nailed its family target audience with its more robust parental controls…” – Laptop Magazine
“[FreeTime] eliminates the ‘just one more level, Dad’ nightly debate.” – Wired
“…the best tablet for young kids, in my opinion.” – Babble

Fire HD Kids Edition is just $149 for a 6” tablet and $189 for a 7”, and is available for pre-order today at www.amazon.com/kids-edition-tablet. It will start shipping in October.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Amazon Fire TV are some of the products and services pioneered by Amazon.

Introducing the All-New Fire HD—The Most Powerful Tablet Under $100

Available in 6” or 7” and in five fun color choices, the new Fire HD is powerful and portable—vivid HD display with over 1 million pixels, fast quad-core processor, incredibly reliable design, front and rear-facing cameras, Dolby Digital Audio, and more

Includes Fire OS 4 “Sangria” which adds hundreds of new features and platform enhancements, including Family Library, Profiles, and ASAP—plus access to over 33 million movies, TV shows, songs, books, and Android apps and games

Family Library lets family members easily share apps, games, audiobooks, books, and Prime Instant Video content, even if they use different Amazon accounts

Unlimited cloud storage for all photos taken with Fire HD’s front and rear-facing cameras—free

Amazon today introduced the new Fire HD, featuring a quad-core processor, front and rear-facing cameras, an HD display, incredible reliability, and a world-class ecosystem of exclusive features, services, and content. The new Fire HD tablets are available in two sizes—6” for $99 and 7” for $139—and five color choices: black, white, cobalt, magenta, and citron.

aid Jeff Bezos, Amazon.com Founder and CEO. “The new Fire HD features a stunning HD display, quad-core processor, Dolby Digital Audio, front and rear-facing cameras, incredible reliability, and Amazon’s unmatched content ecosystem—all supported by Amazon customer service.”

Fire HD delivers a world-class entertainment experience—with over 33 million movies, TV shows, songs, books, and Android apps and games, as well as exclusive features like X-Ray, ASAP, Second Screen, and Amazon FreeTime, Fire HD is great for watching movies, playing games, reading books, listening to music, and more.

Fire HD features:

High-definition display—Crisp and vivid with over 1 million pixels (252 ppi for 6”, 216 ppi for 7”), now brighter than the previous generation Kindle Fire HD, with vibrant colors and whiter whites.
Ultrafast quad-core processor—Running at up to 1.5 GHz, the quad-core processor has 3x the graphics performance of the Samsung Tab 4—Fire HD can run even the most graphically intensive games.
Front and rear-facing cameras—Video chat with friends and family with the front facing camera; take photos or capture videos in 1080p full HD with the rear-facing camera, with free, unlimited cloud storage for all photos taken on new Fire devices.
Pocketable design—Small and portable so it fits in a pocket or purse and is easy to hold with one hand.
Incredible reliability—With a Gorilla Glass display and a design that is engineered for best-in-class reliability, you don’t have to worry about Fire HD breaking. Many other tablets cut corners on reliability—in lab testing they are anywhere from 2x to 20x more likely than Fire HD to break if dropped. Even the iPad mini is 2x more likely to break.
Five fun colors—Fire HD is available in black, white, cobalt, magenta, and citron.
Profiles give everyone a personalized experience—With Profiles, each family member gets their own profile, including individual email, Facebook and Twitter accounts, page in the book, spot in a movie, and game levels.
Family Library—Never again worry about whose account has the Prime membership or who bought that book you want to read. Family Library links your Amazon account to that of your spouse or partner so you can easily share apps, games, audiobooks, books, and Prime Instant Video content within your household without changing accounts. Family Library lets families share their content while using a single Fire tablet with different profiles, or also across multiple devices, including Kindle e-readers, Fire tablets, Fire phone, and Amazon Fire TV, as well as on all of the other most popular devices and platforms with the free Kindle, Audible, and Amazon Instant Video apps. Family Library will be coming soon as part of a free, over-the-air software update.
ASAP (Advanced Streaming and Prediction)—Customers loved it on Amazon Fire TV, so now available on tablets by popular demand, ASAP predicts which movies and TV episodes you’ll want to watch and prepares them for instant playback before you even hit play, so they start instantly.
Amazon-exclusive features—X-Ray, Second Screen, Amazon FreeTime, Prime Instant Video Downloads, and more.
Dolby Digital Plus Audio—The standard in high-end audio. Fire HD delivers crisp and clear sound without distortion.
All-day battery life—Delivers up to 8 hours of reading, listening to music, watching video, and browsing the web.
Stay connected and productive—Fast web browsing, email and calendar support, plus a new pre-loaded WPS Office app lets you create, edit, and view Office documents.
World’s best content ecosystem—Over 33 million movies, TV shows, songs, books, magazines, and Android apps and games—including Facebook, Netflix, iHeartRadio, Twitter, Angry Birds Stella, Minecraft: Pocket Edition, and more—with free, unlimited cloud storage for all Amazon content.

Also available for the Fire HD are new accessories, including a new protective cover that is available in six colors and can stand in both portrait and landscape orientations, as well as a series of adapters that allow you to connect Fire HD to an HDTV, monitor, or mass storage device via HDMI, VGA or USB.

The new Fire HD is available for pre-order starting today for $99 for 6” and $139 for 7” and will begin shipping in October. Visit www.amazon.com/fire-hd to learn more.

To learn more about the hundreds of new features and updates in Fire OS 4 “Sangria,” visit www.amazon.com/fire-os. In addition to the new Fire HD 6 and Fire HD 7, Amazon also today introduced the new Fire HD Kids Edition and the new Fire HDX 8.9. To learn more about the Fire HD Kids Edition, visit www.amazon.com/kids-edition-tablet. To learn more about the new Fire HDX 8.9 and many of the features above, visit www.amazon.com/hdx.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

Introducing the All-New Fire HDX—Higher Performance, Exclusive New Audio, the Fastest Wi-Fi, and Still Startlingly Light with a Stunning HDX Display

Fast and fluid—Fire HDX 8.9 is powered by the latest generation quad-core 2.5 GHz processor and a 70% faster graphics engine

Perfect color, 339 ppi HDX display features Dynamic Light Control which automatically adjusts the color of the display to make the pages of a book more closely resemble a piece of paper in any light

First tablet with Dolby Atmos, plus loud and immersive audio that is twice as loud as the iPad Air

Fire OS 4 “Sangria” adds hundreds of new features and platform enhancements, including Firefly, ASAP, Smart Suspend, and other Amazon-exclusive features

Family Library lets family members easily share apps, games, audiobooks, books, and Prime Instant Video content, even if they use different Amazon accounts

Free, unlimited cloud storage for photos

New Fire Keyboard is the thinnest and lightest full-featured tablet keyboard, with a trackpad that makes productivity and navigation easier than ever

Amazon today introduced the all-new Fire HDX 8.9, which combines a startlingly light design and stunning HDX display with a new, more powerful processor, exclusive Dolby Atmos and the latest Dolby Audio, and all-new Fire OS 4 “Sangria” features and services. The new Fire HDX is available for pre-order starting today for just $379—learn more at www.amazon.com/hdx.

The new Fire HDX features:

Powerful 2.5 GHz processor with a 70% faster graphics engine for exceptional speed and fluidity, especially for graphically-intensive games.
Exclusive HDX display with incredible pixel density (339 ppi) and perfect 100% sRGB color accuracy—now with Dynamic Light Control, which makes the pages of a book more closely resemble a real piece of paper in different lighting conditions.
Startlingly light design—20% lighter than iPad Air.
Exclusive new audio—twice as loud as iPad Air, with crisp, clear sound and no distortion; plus Fire HDX is the first tablet with Dolby Atmos.
Fastest Wi-Fi, with support for 802.11ac MIMO which delivers up to 4x the peak bandwidth.
Available with ultrafast 4G LTE wireless.
New Fire Keyboard is the thinnest and lightest full-featured tablet keyboard, with a trackpad to make productivity and navigation easier than ever.
Powered by the latest version of Fire OS—Fire OS 4 “Sangria”—with hundreds of new and upgraded features, platform updates, and Amazon-exclusive services.
Family Library lets all members of your household access your apps, games, audiobooks, books, and Prime Instant Video content, even if they use a different Amazon account.
Free, unlimited cloud storage for photos taken with new Fire tablets, automatically backed-up wirelessly.
Front-facing HD camera makes it easy to stay in touch with Skype; 8MP rear-facing camera allows for high-resolution photos and 1080p HD video, and includes an LED flash, Electronic Image Stabilization, and a wide-aperture f/2.2 lens. The Camera application also allows customers to capture panoramas, lenticulars, and HDR recommended shots, and the film strip gives access to recent photos and videos, along with the ability to view, edit, share, and delete right from the camera.
Firefly lets you quickly identify printed web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs, and products.
ASAP (Advanced Streaming and Prediction) predicts which movies and TV episodes you’ll want to watch and buffers them for playback before you even hit play, so videos start instantly.
The Mayday button delivers revolutionary live tech support—one touch connects you to an Amazon expert who can guide you remotely through any feature—24×7, 365 days a year, and it’s free. Nearly 75% of Fire HDX and Fire phone customer questions now come via the Mayday button.

“The team has packed an incredible amount of technology and innovation into the new Fire HDX—an exclusive HDX display, a powerful quad-core processor, a 70% faster graphics engine, exceptional audio with Dolby Atmos, and the fastest Wi-Fi—and it’s still startlingly light,” said Jeff Bezos, Amazon.com Founder and CEO. “Fire HDX combines best-in-class hardware with exclusive features and services from Fire OS 4 including Firefly, the Mayday button, Family Library, ASAP, and more.”

Exceptional Performance, World-Class Hardware

2.5 GHz, Quad-Core Processor Plus 70% Faster Graphics Engine

Fire HDX is the first tablet powered by the most advanced quad-core Snapdragon 805 processor, with each core running at up to 2.5 GHz. With the updated CPU and a 70% faster GPU than the previous generation Fire HDX, the all-new Fire HDX provides fast and fluid gaming and video.

Exclusive HDX Display—Plus Dynamic Light Control

With 30% more pixels than iPad’s Retina display, Amazon’s exclusive HDX display combines exceptional pixel density (over 4 million pixels, 339 ppi) and perfect color accuracy (100% sRGB) resulting in the most lifelike images. The HDX display features Dynamic Light Control, which changes the white point of the display based on the ambient light of the surroundings in order to make the page of a Kindle book more closely resemble a piece of paper—this makes the best reading experience on a tablet even better on the new Fire HDX. Dynamic Light Control will be enabled starting later this year as part of a free, over-the-air software update.

Exceptional Audio—The First Tablet with Dolby Atmos

Fire HDX is twice as loud as an iPad Air, delivering crisp, clear audio without distortion. The new Fire HDX is the first tablet with Dolby Atmos, which creates a new mobile headphone experience with multidimensional sound that flows above and around you. In a movie with Dolby Atmos, sound moves around you to match what you see on the screen—rain on a roof, airplanes taking off—so you’ll hear the sounds where they would be in real life.

Startlingly Light Design—20% Lighter than Air

Fire HDX is startlingly light, 20% lighter than iPad Air. Weighing just 13.2 ounces, Fire HDX’s frame is made of a single piece of machined magnesium with a blend of glass and nylon molded onto the unibody to create openings for the antennas and maximize signal strength without sacrificing weight or durability.

Incredible Real-World Battery Life—Even Longer with Smart Suspend

Even with a faster, more power-hungry processor, Fire HDX delivers incredible battery life—up to 12 hours of reading, surfing the web on Wi-Fi, watching videos, and listening to music—without adding weight or thickness to the design. The new Fire HDX also has weeks of standby battery life, so you don’t have to worry about waking up in the morning to find your tablet battery depleted because you forgot to plug it in. This standby battery life is made possible by combining power-efficient hardware components, low-level software improvements, and a new feature called Smart Suspend. Smart Suspend develops a device-specific profile for when the tablet is typically not in use and proactively turns wireless off and on to save power. Smart Suspend will still turn on Wi-Fi periodically to fetch new emails or app notifications, so when you pick up your tablet it’s ready to go and up to date.

Fastest Wireless—4x the Peak Bandwidth with 802.11ac

Fire HDX supports the latest-generation wireless standard 802.11ac, which is capable of a peak bandwidth of 600Mbps, 4x the peak bandwidth of the previous generation Fire HDX.

Fire Keyboard—Thinnest and Lightest Full-Featured Keyboard with a Trackpad

Tablet keyboards have been frustrating to use because they work for typing but not for navigation, so you have to keep switching between typing on the keyboard and reaching up to tap the tablet display. Fire Keyboard solves this by including a trackpad within its incredibly thin and light design—it weighs just 7 ounces and is 4.8mm thin, 30% thinner than a #2 pencil. Fire Keyboard also includes Instant Search—just start typing and the search bar will appear, letting you search across your content libraries, Amazon.com, and the web. The keyboard connects magnetically to the new Fire HDX 8.9 Origami cover making it simple to carry and easy to remove if you aren’t using it—since the Fire Keyboard is detachable you can place it as close to or as far from the tablet as you’d like for the most comfortable typing position. The keyboard is available for $59.99—learn more at www.amazon.com/keyboard.

Origami Cover

The new Origami cover is nearly 20% lighter than the previous generation, and attaches magnetically so it’s easy to take on and off. The Origami design provides a stable stand for both portrait and landscape positions, and automatically turns the tablet on when it’s opened, and off when it’s closed. The cover features a custom slide feature that quickly exposes the rear-facing camera and automatically launches the camera application so you won’t miss a great photo opportunity. The cover is available starting at $54.99—learn more at www.amazon.com/origami.

Connect to TV, Monitor, or USB Accessories

Fire HDX’s microUSB port is used not only for charging, but also to connect Fire HDX to your other devices. With the Amazon HDMI and VGA adapters you can connect Fire HDX to your TV, a computer monitor, or projector. With the Amazon USB adapter you can connect USB flash drives, SD card readers, or a wired keyboard or mouse. These are available at www.amazon.com/fire-accessories.

Introducing Fire OS 4 “Sangria”

Fire HDX is powered by the newest version of Fire OS—Fire OS 4 “Sangria”—which introduces hundreds of new and updated features. Fire OS delivers the most customer-friendly Android user interface—it starts with Android KitKat, and improves upon it by deeply integrating the hardware, platform, software, content, and the Amazon cloud. If an app runs on Android, it can run on Fire OS with little to no work. Read more: www.amazon.com/fire-os.

Profiles

Give everyone a personalized experience—each family member gets his or her own Profile, including individual email, Facebook and Twitter accounts, settings such as display brightness, page in the book, spot in a movie, and game levels, without taking up extra storage on the device for multiple copies of large files like videos and games.

Family Library

Never again worry about whose account has the Prime membership or who bought that book you want to read. Family Library links your Amazon account to that of your spouse or partner so you can easily share apps, games, audiobooks, books, and Prime Instant Video content within your household without changing accounts. Family Library lets family members share their content while using a single Fire tablet with different profiles, or across multiple devices—including Kindle e-readers, Fire tablets, Fire phone, and Amazon Fire TV—as well as on all of the other most popular devices and platforms with the free Kindle, Audible, and Amazon Instant Video apps.

Firefly

Available for the first time on a tablet, Firefly combines Amazon’s deep catalog of physical and digital content with image, text and audio recognition technologies to quickly identify web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs, and products. Simply tap on Firefly in the Quick Settings menu to use Firefly for text, songs, videos, products, and more.

ASAP—Advanced Streaming and Prediction

You shouldn’t have to wait 10 seconds for a video to buffer after you press “Play”—it should start immediately. The new ASAP feature predicts which movies and TV episodes you’ll want to watch and prepares them for playback before you even tap play. This feature is smart—the caching predictions get better over time, so ASAP will continuously improve as you use your tablet.

The Mayday Button—Revolutionary On-Device Tech Support

On Fire HDX, simply hit the Mayday button in quick actions and an Amazon expert will appear via live video to co-pilot you through any feature on the device. Amazon experts are able to draw on the screen, talk you through how to do a task, or do it for you—whatever works best. Mayday is available 24×7, 365 days a year, and it’s free. Amazon’s response time goal for Mayday is 15 seconds or less.

View, Edit, and Create Office Documents, for Free

Fire HDX comes pre-loaded with WPS Office, the most popular Android Office app with over 245 million customers and 250,000 five-star reviews. This lets you create, edit, and view Office documents, and is fully compatible with Microsoft Word, Excel, and PowerPoint. WPS Office also integrates with Cloud Drive, so Office documents created or edited on Fire HDX are automatically backed up and available through the Cloud Drive app on other mobile devices and computers.

All the Content

Amazon offers the best selection of digital content—over 33 million movies, TV shows, songs, apps, games, books, audiobooks, and magazines—including hundreds of thousands of exclusives:

Over 200,000 movies and TV episodes—stream or download, purchase or rent.
Tens of thousands of popular movies and TV episodes are available at no additional cost for Prime members with Prime Instant Video, the exclusive subscription streaming home to shows like Downton Abbey, Extant, 24, Dora the Explorer, Blue’s Clues, and many more. Prime Instant Video is also the exclusive online-only subscription streaming home to award-winning HBO original shows such as The Sopranos, Boardwalk Empire, The Wire, Six Feet Under, and many others.
Over 300,000 apps and games in the Amazon Appstore, including the most popular titles like Facebook, Netflix, iHeartRadio, Twitter, Angry Birds Stella, Minecraft: Pocket Edition, and more. Apps are tested for the Amazon Appstore and Fire tablets.
Millions of songs—purchases are stored for free in the cloud for access anytime, anywhere.
Prime Music—unlimited ad-free access to over a million songs and hundreds of custom-built playlists. Download songs from the Prime Music catalog for offline playback. Free with Amazon Prime.
Hundreds of magazines and newspapers are available for a free trial subscription, including popular titles like People, Vogue, Better Homes & Gardens, Sports Illustrated, Entertainment Weekly, The Washington Post, The Wall Street Journal, and many more.
Millions of books, including hundreds of thousands of titles that are exclusive to the Kindle Store. Over a million titles are $4.99 or less, over two million are $9.99 or less.
Kindle Unlimited—enjoy unlimited reading of over 700,000 books and unlimited listening to a selection of thousands of audiobooks for just $9.99 a month, including Flash Boys, Diary of a Wimpy Kid, and Life of Pi.
Over 150,000 professionally-narrated audiobook titles from Audible, with free samples to listen to before buying.

The Fire Family

Fire HDX 8.9 is $379. It is available for pre-order starting today at www.amazon.com/hdx and will start shipping in October. The 4G version is $479—you can pre-order today at www.amazon.com/fire-hdx-8.9-4g and it will begin shipping in October.

Fire HDX 7 will continue to be available and will receive the Fire OS 4 update with many of these features later this year. Order today at www.amazon.com/fire-hdx-7 for just $199.

Amazon also today introduced the new Fire HD which comes with a stunning 6” or 7” HD display, quad-core processor, Dolby Digital Audio, front- and rear-facing cameras, and an incredibly reliable design—and starts at just $99. Order today at www.amazon.com/fire-hd.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

3 thoughts on “Amazon Unveils New Kindle E-Readers, High-End Kindle Fire, Children’s Kindle Fire and Kindle Fire for Under $100

  1. John Rabiot

    Hello guys. I’ve already pre-ordered the Kindle Voyage, and like always, I’m going to give away my old-new Kindle Paperwhite 2 to one lucky contestant. If anyone’s interested come to winakindle.weebly.com

    Last year, when I gave away my Paperwhite 1, only 12 people signed up so you’re chances to win one are pretty high. Good luck.

    Reply
  2. Michael W. Perry

    Who started this madness about thin? Probably Motorola with their RAZR years ago. Both Apple and Amazon have the dread disease. Well, as a design idea, it was never very much and it’s long past its ‘use by’ date. These are ebook readers not bread knives. Thin doesn’t matter.

    Screen resolution? My Kindle 3 is fine. A screen that lights up in fine too, but the previous version had that and, besides, my Kindle 3 does text-to-speech. These don’t. I don’t like seeing useful features removed. No upgrade for me, especially to the pricey version. Heck, I could probable located a used, recent model iPad for less. It’ll do a thousand times as much.

    Worst of all, the new epaper Kindles still require entering notes on a clumsy touch screen. Hasn’t Amazon heard about Bluetooth keyboards? They’d make note taking easy as eating pie and the existing WiFi chip should handle Bluetooth. All they need do is write a bit of code.

    Even worse, these epaper Kindles are still disability-hostile. The last time I checked, it cost about $150 to get a clumsy mechanical device that’d simply turn the pages for someone with limited mobility. Wake up Amazon! You can add Bluetooth mouse support and make those two button on it page forward and back. That’s not rocket science. And it’d mean that anyone, including the disabled, could put a Kindle in front of them and flip pages with much easier mouse buttons.

    Worst of all, almost everyone’s ereader is the same, difficult to carry with you without a bag, coat-pocket size. Why not create a rugged, waterproof version that’d fit in the pocket of pants like cell phones? Keep the price down, and parents would buy them by the score for their kids. And it need not have the fancy, note-taking features that require a fake keyboard. Make it just for reading and sturdy as heck. Those new Kindles, thin as they are, positively drip fragility.

    Reply

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