When it comes to how consumers view Amazon, a salvo of harsh words from big-name authors may not have made much of a dent in the positive brand image of the largest online retailer in the U.S.
According to a new survey from brand image firm YouGov, Amazon’s reputation among consumers has barely budged in the month or so since its dispute with publisher Hachette has gone public and authors have begun to pile on the retailer.
The latest numbers though don’t yet account for Stephen Colbert’s segment where he compared Amazon’s CEO Jeff Bezos with the evil villain from Harry Potter, Voldemort.
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