Workman Attempts to Juice Enhanced Ebook Sales With Holiday Promotion

Despite advanced hardware and software technology and great efforts by publishing houses, enhanced ebooks have yet to find similar success with readers as their straight-text brethren have.

New York-based Workman Publishing is aiming to bring consumers around with a holiday promotion, including ebook giveaways, a sweepstakes and holiday ornaments (see photo below).

“One of the goals of the promotion is to create consumer awareness about how beautiful illustrated ebooks can be in ebook form,” wrote Workman director of digital business development Kate Travers in an email to Digital Book World.

See more below.

Related: Explore ebook business models at Digital Book World 2014. Learn more!

[Press Email]

Workman Digital has just launched a major promotion called Homemade Holiday 101 which runs from now until December 31.

One of the goals of the promotion is to create consumer awareness about how beautiful illustrated ebooks can be in ebook form. To do this, we thought BIG, and created a promotion to really celebrate the idea. Homemade Holiday 101 consists of:

—    101 ebooks across 6 key categories (see attachment for title list): Sweets/Baking, Holiday Feasts, Crafts/DIY Gifts, Hosting & Entertaining, Drinks, and Special Diets
—    All titles are priced for a limited time from $0-$4.99, from Now-Dec 31, 2013
—    Newsletter: the daily email newsletter will offer a different tip for creating a perfect Homemade Holiday. Running from now-Dec 31, each email will promote a different title or group of titles around that tip theme.
—    Freemium: We will offer a choice of 1 of 4 free eBooks to anyone who signs up for the daily newsletter. Here are the options
—    Giveaway/Sweepstakes: All Holiday newsletter subscribers will be entered to win a selection of prizes in a sweepstakes, including the grand prize of a Nexus 7 Tablet stocked with an ebook library of titles, and 5 Runner-Up Prizes of Gift cards ($25 each) to an eBook Retailer of Choice
workman holiday ornaments—    Promotional Activities: We have several including distributing these Christmas ornament (see photo attached) themed Dropcards which we are distributing at holiday craft fairs and markets, as well as through the authors featured in the promotion. I have a special messenger bringing a few to your office today.

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