Read much more about author preferences in our exclusive report, What Authors Want: Understanding Authors in the Era of Self Publishing.
Though Pietsch has many years of experience working with authors and in a major publishing house, one could credibly speculate he hasn’t spoken with nearly 5,000 authors in the past six months and asked them what factors influence their decision to go with a traditional publisher or not. Had he, “marketing” would not have been his first answer.
According to a survey of nearly 5,000 authors conducted by Digital Book World and Writer’s Digest, the No. 1 and No. 2 reasons that authors decide to go with a traditional publishers are “wide distribution” and “distribution into bookstores,” respectively. In fairness to Pietsch’s speculation, “Marketing support from a publisher” was the No. 3 reason. The chart below outlines the response of our sample group. They were asked to check all factors that apply. But this is only a small part of the story.
The fact is that aspiring authors, traditionally published authors, self-published authors and hybrid authors (those who have done both) all have different factors that influence their decisions. Publishers looking to attract more self-published authors might want to focus on some factors over others, for instance.
All of this is explained in an upcoming report from Digital Book World and Writer’s Digest: What Authors Want: Understanding Authors in the Era of Self-Publishing. It will also be discussed in an upcoming free webcast.