What’s Your Smartphone Ebook Strategy?

smartphoneAccording to a new report from the Pew Internet & American Life Project, more than half of all Americans now own a smartphone. That’s up from 46% last year and about a third two years ago.
With fewer Americans owning tablets and e-readers, smartphones are the most ubiquitous mobile reading device in the U.S. While most publishers may not need a specific strategy for smartphones, there are some that may, including:
— Publishers of how-to and instructional content that may want to consider the advantages and disadvantages of this particular form factor when creating enhanced ebooks and apps.
— Publishers that want to engage with a mobile book buyer, perhaps through mobile marketing campaigns.
Oyster, the “Spotify for ebooks” start-up that received $3 million in funding late last year, is focusing on mobile reading, for one.

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The rest of the day’s top news:
A Self-Published Author’s Quest to Make an Enhanced Ebook (DBW)
There are many hurdles to producing and marketing a successful enhanced ebook; many established publishing companies have trouble doing it profitably. One self-published author took it upon herself to enhance her work. Here’s her detailed case study.
Amazon to Sell Kindles Through Indie Bookstores? (Shelf Awareness)
Scattered reports are coming in that Amazon has been quietly contacting indie bookstores around the U.S. gauging interest from them in selling Kindle devices. Is Amazon seeing Kobo’s success and trying to get in on the action? Related: Indie Bookstores Sales of Kobo Ebooks Dwarf Google, Still Small.
DOJ/Apple: Day 3 (PW)
Penguin’s CEO Shanks testifies. Nothing too earth-shattering here, but just keeping you up on the latest.
DOJ/Apple: Could It Go All the Way? (Fortune)
To the Supreme Court, that is. If it does make it that far, the business-friendly bench could help Apple win.
Amazon Opens Shop in India (DBW)
The world’s largest online retailer is now in the world’s second-largest country by population.
Sony’s New Discovery Tool (DBW)
Sony has added what it’s calling a “family tree” book discovery tool to its Reader store. The tool will help readers discover books that are similar to each other thematically and in other ways that may not be obvious to the casual observer.
Readmill Adds Free Book Section, Partnerships (paidContent)
E-reading start-up Readmill has added a free books section to its iOS app and has struck partnerships with The Atavist and The Guardian that will enable the two publishers to have buyers send the purchased content to their Readmill app. Another partnership with Livrada will allow users of the ebook gifting site to do the same.
Scandal for China’s Largest Online Lit Site (Pub Perspectives)
It’s not clear what this scandal is all about but it sounds very juicy. Related: Is China Worth the Effort? Two Publishers Say “Yes.”  
Webcast: Transmedia (DBW)
There is an entire new world of media possibilities out there for intellectual property. Explore them.
The ‘Freemium’ Model for Scholarly Publishing (DBW)
DeepDyve, a scholarly article rental service, has launched a “freemium” service that gives researchers access to millions of full articles…for five minutes a day, after which they have to pay.
E-Reading Good for Your Eyes (Health24.com)
Good news! Apparently reading on dedicated e-ink e-readers is good for your eyes, especially if they have back-lighting.

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Image Credit: smartphone ebooks image via Shutterstock


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