Carl Kulo of Bowker and Digital Book World presented on Tuesday, June 11 at 12:00 PM ET / 9:00 AM PT / 5:00 PM GMT. The webcast featured a look at the latest data on the changing college textbook marketplace.
Registration for this event is over. If you are a member or for more information on how to become a member, you can find the recording in our webcast archives.
The Digital Revolution in Higher Education: Attitudes on E-Textbooks and More
Today’s college textbook market seems to be stuck between several countervailing trends. There’s a stubborn adherence to the status quo, with students and professors still largely using print textbooks as the core teaching and learning resource. At the same time, there are enormous changes and opportunities underway, as content becomes more digitized and customized. Plus, students have so many ways to get this content (some legal, some not), that weren’t available a decade ago.
This webcast will cover what both students and professors have to say about how they use and want course materials and how these preferences have been trending over time. The session will draw on data from Bowker’s PubTrack Higher Ed Sales Data Analysis Tool, which tracks point-of-sale textbook and supplement data to college students nationwide. To understand student and professor behavior on acquisition and their use of teaching and learning resources in colleges and universities, we will also draw upon trended studies that Bowker has partnered on with the Book Industry Study Group (BISG).
Attendees Will Learn
— The impact of publishers’ learning management systems (e.g., WileyPlus and MyMathLab)
— Trends in student content acquisition (used books, rentals, sharing, piracy, etc.)
— Why students opt to purchase course content
— Why they don’t always sell it back
— What persuades students to adopt e-textbooks
— Strategies for marketing and promoting digital resources to students and instructors
— Carl Kulo, U.S. Market Research Director at Bowker
— Jeremy Greenfield, editorial director of Digital Book World
Who Should Attend
— Educational publishers
— E-textbook marketing managers and PR professionals
— Editors in higher education publishing
— Sales professionals in education publishing
This webcast was a service of Digital Book World. A recording of the webcast is available to Digital Book World members.