Webcast: Producing Books for Tablets: Basics, Details and Strategies for Current Devices

On Tuesday, February 26 at 12:00 PM ET / 9:00 AM PT / 5:00 PM GMT a paid webinar was recorded about the smartest strategies in designing e-books to take advantage of new tablet technologies.

Registration for this event is over. All registrants received recordings after the presentation. The OnDemand version is available for purchase.

Books on tablets are no longer the the future of digital publishing; they’ve arrived. Tablet computers have moved to the head of the pack as the preferred new platform for readers. The challenge today is to create top-notch products for tablet reading. Tablet book development offers opportunities, as well as challenges, beyond the earlier generation of e-books. Understanding the tablet platform is key to creatively adding features, enhancing published books and producing innovative new titles.

This webinar will provide insight into the areas publishers, developers and designers need to focus on to make sure their tablet products are the best they can be. From technology nuts and bolts to the human details of tablet app development, we’ll lead you through a highlights tour of tablet development, assess current tablet abilities, and do some forecasting to let you know what’s ahead.

Among the topics discussed:

— The Cloud and its role in tablet publishing
— Device capabilities now and future enhancements
— A look at format features and differences
— Design and UX considerations in tablet publishing
— What should it cost to publish a tablet book?


— Ron Martinez, Founder and Principal, Aerbook
— Nick Rufillo, chief technology officer, Aerbook


— Anne Kostick, Foxpath IND

Who Should Attend

— Digital publishers
— E-book developers and designers
— Publishing platform decision makers and strategists

Attendees will receive a limited-time download link to Nick’s white paper, “Tablet Publishing 2013.”

This webcast was $79 and registrants received a recording of the webcast in addition to being able to attend. This webcast is presented by Digital Book World and Aptara.

About the presenters
About Nick Ruffilo

Nick Ruffilo is the CTO of Aerbook.com and author of the “Tips for Technologists” column at Publishing Perspectives.

About Ron Martinez

Ron Martinez is the founder of Aerbook and Invention Arts, LLC, Aerbook’s parent company and product innovation lab. Prior, Ron served as VP of Yahoo!’s IP Innovation group, developing both strategic patentable IP and new, invention-centric innovation techniques. At Yahoo! he was also responsible for Content IP Strategy and Operations, delivering new, critical global rights infrastructure. With interesta in storytelling, interactive media, games, commerce, payments, and mobile applications, Ron has designed, written, and built or produced numerous consumer entertainment, education, and information software products, His credits include authoring interactive fiction, illustrated YA adventure books, science fiction, comics, humor, and mysteries. Ron was a founding contributor to Wired Magazine, is a frequent speaker at publishing events, and is a judge for the Benjamin Franklin Digital Awards program of the Independent Book Publishers Association (IBPA). You can find him on Twitter at @ronmartinez and @aerbook.

About Anne Kostick

Anne has been a partner in Foxpath IND since 2000, specializing in the transition to and from traditional content publishing and online content development, management, and publishing. Her clients include trade book publishers; technology and financial services Web sites; and arts and cultural institutions. Anne’s column, “Digital Reading,” discusses user experience and related topics in e-books and digital reading. Anne currently serves as president of Women’s Media Group, a 35-year-old industry organization, is Chief Judge of the Publishing Innovation Awards and on the BEA Conference education advisory board. She is the author of several books for children and a definitive collection of jokes.

One thought on “Webcast: Producing Books for Tablets: Basics, Details and Strategies for Current Devices

  1. Bob Champion

    Oops, I missed the webcast this morning. Darn! I’ve really been looking forward to it.

    I see that I will receive a video or something about it. When might that happen?



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