Webcast: International Ebook Sales — Going Local on a Global Scale
As international markets embrace digital reading, it opens up huge opportunities for publishers and authors to extend their distribution around the world at a very low cost. But how do you reach readers in markets thousands of miles away where English may not be the first language?
Kobo is one of the truly global e-reading companies. The company’s goal is to help people read more and more often – anytime, anyplace, and on any device they choose. With a catalog of nearly four million titles across 68 languages, from international best-sellers to colorful kids ebooks, Kobo has the ability to bring content to readers in nearly 200 countries — and the company has seen success doing it, too. But how? By engaging with publishers and booksellers on a market-by-market basis to bring readers everywhere an experience that is relevant to them.
Join Digital Book World and Kobo to explore what it takes to engage with a whole new world of readers.
Attendees Will Learn
— The size and scope of the international digital reading market
— Differences in ebook selling by territory
— Insights into international e-reading habits
— Advice on what publishers should do to engage with specific territories
— Best practices for merchandising localized ebook stores
— Introducing digital reading to emerging markets
Who Should Attend
— Sales and marketing publishing professionals
— Digital production and digital supply chain specialists
— Retail account managers
— Foreign sales and rights specialists
— Indie authors
Nathan Maharaj, director of merchandising, Kobo
Uma Chandran, director of publisher operations, Kobo
Cameron Drew, director of global content acquisition, Kobo
Mary Cummings, editorial director of Diversion Books
As Kobo’s Director of Merchandising, Nathan oversees an international team merchandising eBooks in 16 countries across 8 languages. Nathan has always been a bookseller of some kind or another, starting part-time at Chapters, Canada’s top national bookselling chain in 1997, and joining Chapters-Indigo’s central category management team in 2006. In 2009 he joined Shortcovers, Indigo’s eBook initiative, which later that year became Kobo, the global eBookseller partnered with bookstores around the world.
Uma Chandran is the Director of Publisher Operations at Kobo. In this role, she leads an international team of metadata and epub experts responsible for helping publishers successfully list and sell their titles on Kobo.com as well as on bookseller partners’ websites around the world. Uma has been at Kobo for just over two years and during that time has worked directly with publishers in the US, Canada, UK, and Australia.
Cameron Drew, Director, Global Content Acquisition. Most recently focused on new & emerging eBook markets, Cameron previously helped launch Kobo in Canada, US, UK, Australia, New Zealand, Japan & India. He has a Bachelor of Arts in Asian Studies from McGill University and a Masters of Philosophy in New Media from Australian National University.