Webcast: HTML 5 for Publishing Decision Makers: The Technology Behind the Scenes of Interactive Books

On Tuesday, March 12 at 12:00 PM ET / 9:00 AM PT / 4:00 PM GMT a free webcast tutorial was recorded. Watch the recording to learn how to sort through the confusing clutter of information, blogger speculation, media predictions, and IT analysis with a clear, realistic discussion of HTML5 and its implications for anyone who publishes content – whether it’s a children’s book, technical documentation, interactive cookbook, or the great American novel.

Registration for this event is over. If you are a member or for more information on how to become a member, you can find the recording in our webcast archives.

HTML 5 for Publishing Decision Makers: The Technology Behind the Scenes of Interactive Books

These days it seems like the labels for every content container are in constant flux. Book, ebook, interactive ebook, app… and the list goes on. Truth is, our whole concept of what is and what isn’t a content container changes every time we encounter the latest new technology. Though, we have more choices than sink or swim!

“Enter HTML5, to the rescue…” But does HTML5 have staying power? Or will it be another “Flash” in the pan? And if so, what does it mean to how you produce and distribute your content, whether it’s a book, ebook, interactive ebook, app, or maybe all of the above?

Attendees Will Learn

— What exactly HTML5 is
— Why you should care about HTML5
— What can you do with HTML5 content
— Where can you find examples of HTML5 already in use? (Hint, it’s in more places than you think)
— Whether you can you afford not to adopt HTML5


— Maria Bartoszewicki, Director of Interactive eBooks, Aptara
— Jean Kaplansky, Solutions Architect, Aptara
— Brad Neuberg, Software Engineer, Inkling


— Jeremy Greenfield, editorial director, Digital Book World

Who Should Attend

— Publishing executives
— Ebook publishers
— Ebook and app developers
— Digital content publishers

This webcast is a free service of Digital Book World and sponsored by Aptara. Aptara provides digital publishing solutions to content providers for capitalizing on new digital and mobile mediums.

A recording of the webcast is available to Digital Book World members.

About the presenters
About Maria Bartoszewicki

Maria has unique experience in educational publishing, eLearning, and digital technology. Her current focus includes eBook design and development across multiple platforms and devices. Since joining Aptara, Maria has helped make Aptara a dominant force in the marketplace for leading-edge eBook production, having driven the development of a highly-skilled team of 200 interactive eBook specialists, including Content Architects, Instructional and UI Designers, and CSS and HTML5 Experts. Over the past 2 years, this team has developed platform-specific workflows and scalable production models to produce over 300 interactive eBooks and digital textbooks for leading publishers on tablets, Web browsers, and mobile device applications.

About Jean Kaplansky

Jean is an avid reader and early adopter of eBooks and eBook-related technology, going back to 1996. Her publishing production past includes work as an XML Architect for Cengage Learning, a Systems Analyst for Pfizer Global Research and Development, and an XML Consultant at Arbortext. Jean’s introduction to typography and publishing production involved a calculator, some printed galleys, and a pica stick back in 1992. Follow her occasional tweets at @JeanKaplansky.

About Brad Neuberg

As part of the Inkling team, Brad has run the web team, led the engineering team building Inkling Habitat, a scalable publishing environment for interactive content, and run engineering for special projects focused on drastically changing how ebooks are produced.

Previous to Inkling he was a Software Engineer at Google on the Google Docs and social teams as well as a Developer Advocate at Google for HTML5, the Open Web, and Google Gears. Brad is an acknowledged expert in pushing web browsers in new directions, and is the creator of a number of JavaScript libraries and frameworks for expanding the capabilities of web applications. Brad worked with Douglas Engelbart, the inventor of the computer mouse and hypertext, on the HyperScope project; explored deeply collaborative web browsers with Paper Airplane; worked on one of the first web-based RSS aggregators; worked as a consultant on the first iteration of the Internet Archive’s Open Library project; and more.

Brad also created and started Coworking, an international grassroots movement to establish a new kind of workspace for the self-employed.

One thought on “Webcast: HTML 5 for Publishing Decision Makers: The Technology Behind the Scenes of Interactive Books

  1. Michael Watson

    I understand the quid pro quo aspect of these webinars. I certainly expected Aptara to be able to spell out their services and use their expertise to justify doing so. But quite apart from the Inkling rep’s total fail , I thought the ratio of new or even old usable information to naked marketing was completely unsatisfactory. Too bad.



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