Webcast: How to Give Your App the Best Shot at Being Discovered

On October 3, Digital Book World presented a webcast on marketing and PR strategies for ebook apps.

Registration for this event is over. If you are a member you can find the recording in our webcast archives.

Interactive book apps provide amazing sensory experiences for children but great products are no guarantee of downloads in the app store sea. With nearly one million apps in the Apple App Store alone — not to mention Google Play and others — and thousands of apps uploaded every day, the task of making sure your app is picked off the virtual shelf is a daunting one with an increasing chance of failure.

Yet, with device adoption in homes and schools experiencing fast growth, it’s hard to ignore the platform for storytelling — even if marketing seems an unconquerable challenge. Just putting a book app out there and hoping for the best is not really an option, so what do you do?

If you plan early and let discoverability strategies influence your product development and launch, you just might have a chance.

Attendees Will Learn:

— Why going back to the basics of traditional PR can be enlightening in this new world where customers still trust word of mouth above all marketing
— How to bake in newsworthy features and develop the story around your story
— Why timing is everything and not to launch until your app is approved
— The role of online PR and which services are worth considering
— The status of paid marketing channels for apps
— What you can do early to increase the chances of success later — from teaser campaigns to who narrates your story
— Why you need to know what’s in your first upgrade before your app hits the store
— How building a portfolio and cross promotion can help over time

Presenters:

— John Casey, senior vice president, Havas PR US
— Amy Friedlander, vice president of marketing and strategy, Wasabi Productions

Moderator:

— Jeremy Greenfield, editorial director, Digital Book World

Who Should Attend:

— App publishers
— App developers
— App and ebook marketers and public relations professionals
— Book publishers (large and small) thinking about moving into apps
— Authors
— People who embrace technology
— Marketing professionals in ebook and app publishing

Registration for this event is over. If you are a member you can find the recording in our webcast archives.

3 thoughts on “Webcast: How to Give Your App the Best Shot at Being Discovered

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