Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.
For years we’ve been forecasting e-book kiosks, brick and mortar showrooms for e-books. You walk into a store, browse descriptions and sample texts from some two or three million books, point your smart phone at the ones you want, buy and download them. The great thing is that these shops don’t have to be bookstores. Someone could set one up in a drug store, supermarket, or even a deli (See I’ll have Four Sesames, Four Poppy Seeds, and a Copy of War and Peace).
Virtual kiosks are no longer theoretical. According to a report in L’Atelier, EBay recently created a couple over the recent holidays dedicated to a variety of products and services. “The online auction and sales platform provider recently opened pop-up stores in London and Berlin, where customers were able to make purchases using smartphones and also obtain advice and training on how to sell on eBay.” Though the stock in trade was hard goods, there’s no reason why the concept cannot be applied to e-books. Bookstores are (unfortunately) already being used as showrooms for book browsers, so this just legitimizes the process.
E-kiosks were envisioned some years ago by Joe Esposito, a management consultant in the digital media and publishing field. He coined the term “Medadatarium”, a concept that falls somewhere between a mega-bookstore and an e-book kiosk. “We need a utopian solution” to the crisis of our disappearing bookstores,” Esposito says. “We need our bookstores,” he wrote, “but we also need Amazon’s inventory. We need libraries–and we need a way to pay for them. We need analog tools for discovery and digital modes of delivery. We need a Third Place for community and a Cloud-based infrastructure to deliver all information to anyone anywhere anytime. And I need a place to kill some time on Saturday afternoons.” Esposito crackles with good (and entertaining) ideas and you can read up on his Metadatarium here.
See you at the kiosk!