I am very pleased to announce that BETH LAMB has been appointed to the newly created position of Vice President, Associate Publisher, Vintage Anchor. Beth joins us after nine years of publishing leadership at Rodale where she has been Associate Publisher for Trade Books. Beth will report to me, and her appointment, effective June 19, marks a return to the company where her publishing career began, in 1994, as a publicist at Random House.
Most recently, as a publishing and marketing executive, Beth has overseen the teams at Rodale responsible for many outstanding books and branded franchises: Al Gore’s An Inconvenient Truth; Howard Schultz’s Onward: How Starbucks Fought for Its Life Without Losing Its Soul; David A. Kessler M.D.’s The End of Overeating; and category blockbusters including The South Beach Diet and Eat This, Not That! Building brands, identifying multichannel strategies, directly focusing on the consumer and growing a trade and digital business in a rapidly evolving marketplace are all hallmarks of the work that Beth has done so successfully during her years at Rodale. And previously, at Simon & Schuster, she managed the publishing programs for Kaplan Publishing, the Folger Shakespeare Library, and Enriched Classics Books. Beth very much shares our belief that paperback and digital publishing today require creativity, innovation, and flexible strategies, that our authors are the center of all that we do, and that successful publishing relies on a deep understanding of the marketplace and consumer interests. Recognizing the potential of a robust backlist — sensing opportunities and acting on them — is a part of Beth’s professional DNA, and a skill-set essential to the work that we do to ensure the long life of our books.
In her leadership role at Vintage Anchor, Beth will join an outstanding team of experienced colleagues. Newly reporting to Beth will be: Stephen McNabb, Managing Editor; Roz Parr, Marketing Director; Paige Smith, Director of Digital Marketing; and Irena Vukov-Kendes, Director of Advertising and Promotion. The collaboration among so many talented colleagues has been the key to Vintage Anchor’s success for many years, and I have no doubt that Beth’s expertise and leadership will add strength to all of our publishing endeavors. I hope that you will join me in warmly welcoming Beth to Vintage Anchor, and to the Knopf Doubleday Publishing Group.