Txtr Launches Windows 8 Reading App

[Press Release]

txtr launches multi-language Windows 8 eReading app with Adobe DRM for international markets

Read your eBooks on txtr across all leading platforms

txtr, the first company to launch an Adobe DRM based iOS and Android reading app, releases this week a multi-language Windows 8 reading app with Adobe DRM support for international markets. The application allows users in English, French, German, Spanish and Italian to access their personal cloud library, to read ePub or PDF eBooks on Windows 8 tablets and PCs or visit one of the 17 local eBook stores that txtr operates under its own brand nowadays. In less than two months from now, txtr will add Dutch, Polish and Danish as additional languages for the app. The app seamlessly connects with the txtr cloud reading platform where it syncs books and bookmarks.

Recently, txtr passed the important milestone of 1,000,000 users on its multi-country, multi-language eReading platform. These users can now also buy books from the largest multi-lingual eBook catalogue available, across 17 countries in the world, when using the Windows 8 OS on tablets or PCs. At the same time, txtr has updated its reading apps for Windows 7 and MAC. With these additions, txtr leads the pack when it comes to OS platform compatibility across Europe.

The new txtr Windows 8 app, now available free of charge in the Windows Store and on www.txtr.com, allows readers to log in with their Facebook account or their personal email address and immediately access their personal library. The app features recommended titles in two channels: ‘Most Popular’ and ‘New Releases’. Although it supports Adobe DRM, users of the app do not have to register separately at Adobe, as all txtr apps support Vendor ID. The Windows 8 app is being preloaded on, or listed in the OEM Picks or Store section in Windows 8 on many tablets and PCs from numerous hardware manufacturers*. At the moment, txtr partners with 7 of the 10 leading device makers.

To cater to the 40% of readers** who still read on their computers (PC & MAC) or laptops, txtr also released new versions of its apps for Windows 7 and the MAC. The txtr apps allow users to personalize the reading experience in terms of font size, margins, brightness and background colours. Books, bookmarks and reading position are automatically synched across all devices through the txtr cloud. Reading in flight mode is also possible.

“By offering apps for all the leading operating systems available today, we do not limit the reading pleasure to just a single device”, says Ulf Stahrenberg, VP Product and Project Management at txtr. “We have focused last year on building great apps whilst we grew our multi-lingual catalogue to over 800,000 eBook titles. This excludes the countless number of free eBooks that our users have access to.”

The company is now increasingly concentrating on its direct-to-consumer commercial activities under the txtr brand, supported by the txtr beagle companion reader. “Our operator strategy remains unchanged and talks with partners regarding the beagle are progressing with full satisfaction and per plan,” adds Thomas Leliveld, Chief Commercial Officer at txtr. “Partnership deals are expected to be announced soon. In line with earlier statements, txtr will offer a limited number of beagles to consumers directly in Germany and the US in April to satisfy the growing demand from people who signed up to the beagle newsletter and don’t want to wait.”

txtr is a Berlin-based company providing global but locally relevant cloud-based eReading solutions on smartphones, tablets, eReaders, PCs and the web. txtr operates over 50 different eBook stores for leading retailers and device makers. txtr’s technology also powers the 3M Cloud Library eBook lending solutions for numerous libraries in the United States.

Over the past 12 months, txtr has been growing its sales, its geographical presence, its customer base, its user base and its eBook catalogue and the number of publisher relationships. txtr.com is available in 17 markets as of today, each with local content, local eBooks in PDF and ePub. The platform is Adobe certified to secure the digital rights of the original content owners, but the platform also supports digital watermarking (social DRM) where preferred.

* Implementation may vary per region
** PewResearchCenter

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