The Truth About Author Websites

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

For some writers, the author website is a thing of pride of beauty. It’s an active well of new material, a place of engagement and connection, an extension of their books, even an invitation into their writing life. It gathers email addresses, expands audience, benefits SEO, and is their personal beachhead on the Web.



For others, the author website is an annoyance, an obligation, and a static reminder of all they hate about digital media’s encroachment on their writing life. The landing page is three books old, and the author photo three years outdated. The blog page whose latest post is dated 6 months ago makes them feel both guilt for not updating weekly as they’d promised, and resentment that anyone would expect them to.

What exactly is the purpose of the author website? Is it essential or decorative? A primary focus or an afterthought? An effective tool or a waste of time and money?

During the pre-lunch panel at Digital Book World’s Marketing and Publishing Services Conference (DBWMP), Rachel Chou of Open Road, Kristin Fassler of Penguin Random House, Brian Parsons of Houghton Mifflin and Peter McCarthy of McCarthy Digital debated the value of the author site.

Their consensus: for most authors, it’s not very valuable at all.

  • Parsons: Facebook has replaced author sites — especially for comments…
  • Chou: I don’t believe in author sites for most authors. I’d rather them spend time on social…
  • McCarthy: I think about the first page of Google. Author websites don’t often help you get there…

Meanwhile, on Twitter, the view looked a little less clear:

  • Jane Friedman: Would we take any other business professional or entrepreneur seriously if they said “no” to a website & depended on social?
  • Guy Gonzalez: Author website + email list = only 2 things you control directly when shiny du jour goes away or changes policies

The difference in perspective derives from where you’re sitting. From a publisher’s chair, there’s very little to gain in the near-term from most author websites (big author brands are exceptions, of course). Author websites don’t often sell books, they don’t often drive traffic to retailers, and they don’t often find their way into conversations on the web. Social does. So it makes sense that, when asked, publishers would privilege management of Facebook, Twitter, Google Plus, etc over an individual author site.

But in an author’s calculation, short-term gains are weighed against long-term results. In an email exchange after the panel, Jane Friedman: wrote me:

I have a hard time endorsing a social-only approach when you, the author, are at the mercy of the social media tool for reaching your audience. You can never control what Facebook or any other site does—with its design, with its user interface, with your likes/followers, with its functionality, with its ad displays. And if and when it goes out of favor, you’ll have to rebuild somewhere else—whereas with a website, you only get stronger and better over time, assuming you don’t abandon it (and why would you, if you’re still writing and publishing?). This is part of being a capable author in the digital age, if you want to grow your career over the next 5, 10, or 20 years.

Friedman’s point about the variability of social media platforms was echoed by Guy Gonzalez, and it’s a fair point: no platform is eternal. Friedman’s larger point, which you can read in a few days when she posts on this topic at her site, is about the kind of author and publisher partnership required nowadays. Publishers are having to do some kind of digital education with all of their authors, and are having to choose what to teach. From the stage at DBWMP, this sentiment was shared: each publisher rep expressed a desire for their authors to be active in the spaces they were most comfortable and best equipped.

But whether the author website was one of these places was debatable.

Here are the arguments as best articulated from both sides:

Author Websites Are Important!

1. B2B. People checking your site are booksellers, librarians, reviewers, media etc. And you need to look like a pro.

2. D2C. Fans and detractors of author websites do agree on the power of personal newsletters. No better place to capture them than on your homepage. Out of all the sites on the Web a reader could go, if they’ve found their way to yours, chances aren’t bad that they might be interested in hearing from you.

3. Control. Third party platforms disappear or change policies–you want to control your content and engagement practices when today’s beloved new platform becomes tomorrow’s Posterous.

Author Websites Are Unnecessary! 

1. Engagement and influence are far easier to develop in social platforms than on single pages. Few will come to listen to you at your site, but many will engage in conversational streams elsewhere. Go where the people are.

2. SEO is benefitted more easily with social profiles and social content. Google yourself, and chances are Facebook, Twitter, Google Plus, etc, dominate the top results.

3. Maintaining a personal page requires far more time and money than managing social platforms, and since writers are always pressed for both, budget for impact.

Take Aways

While the two perspectives seem to be in contrast, they agree on one point: whether you think author websites are must-haves or time-sucks, if you’re going to have one, you better do it well. As overheard at DBWMP, “a bad website does more harm than a good website does good.”

So here are three pieces of advice from DBWMP panelists on an author’s mission, should he or she choose to accept it, to make the author website matter.

  1. Build on a platform that optimizes content for search, builds a site responsive to devices, and allows you to easily and quickly update. Recommendation from Brian Parsons: use WordPress.
  2. Update regularly and integrate with your social profiles. Note especially Google + connections, says Peter McCarthy. By claiming your blog via Google Plus, your image will appear in Google results next to posts, which results, on average, in 9x the click-throughs.
  3. Drive all visitors to sign-up for email newsletter. In Fassler’s opinion, if you can only do two things, make them Facebook and a newsletter.


What do you think? Are author websites essential or superfluous, brand-builder or time-suck? What advice would you offer to authors pressed for time and resources? Comment below or join the discussion on Twitter using #DBWMP.





Expert Publishing Blog
Jason Allen Ashlock

About Jason Allen Ashlock

For the past five years Jason Allen Ashlock has been founding and leading companies in content design and author management, building projects for sports legends, award-winning actors and journalists, ground-breaking thought leaders, and Edgar, LAMBDA, and Pushcart finalist novelists. Currently, he manage ambitious and innovative book packaging initiatives for media companies, entrepreneurial authors and brands, start-ups, and organizations of all kinds under the banner of The Frontier Project. He teaches Digital Publishing at the City University of New York, City College, and speaks frequently around the country on matters within publishing, technology, and author management.

48 thoughts on “The Truth About Author Websites

  1. Pingback: Publishing Opinions | The Truth About Author Websites

  2. Jan Bear

    I come down on the must-have side. if you don’t want your website to suck your time, just put up a simple three- to four-page site: Home, About, Book, Contact. Seriously consider blogging. John Locke blogs about once a month.

    Social media is the time sink, but if it’s done right, it can be worth it.

    But your website is the place people can find out more about you, connect with you. You control the content and the ambiance. A good site, not fancy but well designed with a marketing focus, also says, “I’m serious about my career,” better than just a Facebook page.

    My two bits, anyway.

    1. Adrienne "scieditor"

      Agreed. At least a minimal site is required. They are the modern-day business card (or bookmark, in the case of authors).
      What about social reader-writer forums such as Wattpad? It sounds like a place full of audience waiting to find new authors, and to continue the conversation. I just heard of it, but 18 million others know it well. Interested in others’ thoughts.

  3. Zelderloo

    My book website was not important until I added commerce, now I’m selling books myself, instead of driving traffic to Amazon and loosing 60%. It is only by having a website with ecommerce that I realised the potential power.

  4. Claire O'Brien

    It depends on your readers. If you write YA novels then Facebook is a must-have because that’s where young adults interact. As a writer for younger children, who are not yet using social networking, Facebook is a way to let librarians, teachers, parents and booksellers know that my work exists.
    A simple website that gives adults and children a flavour of my writing, some info about me and allows them to get in touch (hopefully to arrange school visits) is like a giant, interactive business card. I link it to a blog with appropriate diary entries and to online stores that allow readers to ‘look inside’ the books. Most importantly, I have complete control over the content and taught myself how to build and update it using Wix, which has bright and cheery templates that are perfect for younger readers.

  5. Claudio Pires Franco

    Another strategy that can be explored is the integration (or separate use) of reader / fan communities.

    These can have varying degrees of complexity in what they allow readers to do, but importantly they focus not just on providing information, but also on encouraging participation and potentially rich feedback / conversations and even user-generated content. OK, you can get a level of feedback on websites and social media, but typically they serve an author-to-reader communication function. Reader communities allow readers to be in contact not only with the author, but potentially also with other fans who share the passion.

    The usefulness of an online reader community increases if you have an objective in mind – for example if you want to encourage readers to send feedback to excerpts; or if you ask them to contribute to your plot development; or perhaps if you want to make an adaptation of an existing story / book by tapping into user-generated content by readers. A website can then become also a piece of ‘reader involvement’ / direct research ground / creativity hub.

    But, of course, there’s the question of time!

  6. Pingback: Why Don't Publishers Believe in Author Websites? by Jane Friedman

  7. Bud Parr

    I don’t think author sites are a must-have for every author, but I do think, depending on your career and audience, having one place with all your books and other writing and some of your personality is one part of an overall strategy if you don’t muck it up with too much stuff that people don’t care about.

    Even just a page can be effective. It doesn’t need to be elaborate or expensive – just showing up and getting out of your readers’ way is half-the battle.

    Having designed and built many author websites and worked with authors over the years, seeing websites go stale and also seeing the rise of social as a really effective tool, I do agree that if you’re not going to use your website—that is, update it—that its efficacy is limited and thus the site should be equal to its purpose.

  8. J.P. Thompson

    An author website is the keystone to an author’s platform and book discovery as well as for the reasons mentioned in your article and in others’ comments. A study done last December by the Codex Group regarding book discovery revealed that an author’s website is second only to book buying sites like Amazon for online book discovery by book buyers. Buyers want to know about the author and yes an author needs to be active on all the social media sites, especially Google+, Facebook, and Twitter to start with. However, with that said, all roads need to lead to the author’s website. When set up with Google Analytics and Webmaster Tools, it is an invaluable source information for marketing a book and is one thing I highly recommend to my clients before setting up any online book ad campaign.

    An author needs to use multiple selling channels and not rely on any one to do the heavy lifting. I would encourage authors looking to market their books to read “how to articles” on setting up an effective website and setting up and using the social media platforms for marketing with special attention to how to get traffic and/or followers. Whether you give a thumbs up to an author website or a thumbs up to social media you still need get people there . . . that’s real challenge!

    Authors must think like a businessperson because, after all, they are selling a product.

  9. Pingback: The Truth About Author Websites - Digital Book ...

    1. Peter McCarthy

      If I’m one of the two to which you’re referring, I have a site because:

      1. I’m running a consultancy which specializes in digital marketing. I “leverage my site for leads” in ways I cannot elsewhere. I receive more clients via the web than other channels, though I get more “lunches” the other way. I’m a multi-channel (digitally-skewing) marketer. A site is a good tool for me to have in the box.
      2. I had no brand when I launched. A lot of people knew me but they all worked in the industry and in a certain niche of it. I needed to broaden my reach to include other types of publishers than RH and Penguin but also technology companies, etc. That has occurred.
      3. I have no naturally-occurring alternate hub. I’m not an author with a book page on Amazon, or a sports star with a Twitter following, etc. Just a dude with a laptop and, I hope, some marketing ken. I needed a home.
      3a. I created several homes and put tracking in place to ensure that I knew how the site contributed to my goals. It does so — especially when I write. Next would be Twitter. Then LinkedIn. Then Facebook. Then Google+ but for other reasons (SEO which leads mostly to the site). But that’s me.
      4. I feel the need/obligation to clients to understand the elements of the modern marketing mix in a meaningful way. Having a site “makes me” do it. Or, put differently, I make sure to eat my own dog food on a daily basis. Turns out I enjoy it and it is good for me.

      — PM

  10. David Biddle

    I gotta say, this is not even an issue anymore folks…if you’re a writer, that is. A website for any creative person is the bedrock for everything else they do. There needs to be one central resource for all your work, past, present and future. That’s a big DUH! folks. Yes, Facebook, Twitter, G+ and Tumblr, etc. are important. But you need a focused and centered resource. That’s where your portfolio of freelance work (or whatever) is archied, your bio and CV (or whatever), your page to direct people on how to get a hold of your work, any videos, photos, etc. I also have a Work-in-Progress page that I update with wild and crazy stuff that I want to share with readers.

    If, (1), you aren’t updating your web page much and it’s a hassle, there’s something wrong — either with your career or the system you have in place. And, (2), without a focused, centered, platform base website, I guarantee you as a creative type are going to be more scattered and dispersed in how you approach most everything else on the web.

    The real question here is do you need more? And the answer is, well, yes, probably. But what that more is can be all sorts of different media configurations.

    From a business standpoint, if a publisher or agency thinks a website doesn’t matter, I’d run the other way. This world of authorship is changing damned fast. People who were in the business before 2010 may be experienced and savvy, but they’re also lugging a lot of baggage and prejudices.

  11. Blue Harvest Creative

    It is silly to think that an author should NOT have a website. Potential readers I feel do not take authors seriously without it just like a business who deems one unnecessary. They play an integral part to an authors overall brand. Though our primary business is book design we have developed several very successful author websites. They have been as important to their brand as their books are. We have also included some very cool extra features for downloadable content. One of our authors adds free short stories that go with one of her series. We have placed stuff like posters and phone and computer wallpapers for people to download and it has truly helped. Some authors think a blog is all they need…but I think it should be clear…a blog is to promote yourself and a website should be used to promote your product which is your books.

  12. James H. byrd

    Some authors do well without a web site and others do well with one. Maybe it’s the debate that’s a waste of time.

    The thing I like about an author web site is that it gives me a consistent hub *that I control* for directing all of my online marketing. Social networking platforms are nice tools, but I don’t feel comfortable giving them full control over my online presence and what is effectively co-ownership of my content. Most of what I do with social media points back to my web site/blog where I can manage my brand the interaction with my readers.

  13. Seymour Simon

    Any children’s book author who doesn’t have a website is neglecting their long-range career in schools. The kids in schools that I speak in (and I do a lot of speaking across the country) love going to my website for all sorts of things, including doing research on me as an author. Sure it takes time and effort, but it’s the only place where YOU decide what YOU want to post.

  14. William Ash

    I guess I have two reactions. First, what data did the panel use to come to a conclusion? It is nice just to work off intuition, but was there actual research done?

    Second, this seem to be one-size-fits-all. Are you saying that my non-fiction illustrated book on the Japanese religion of Shinto is best marketed on Facebook and Twitter? And is Twitter going to be the best way to develop your author image? It seems at best this is aimed at fiction writers and on the hypothesis that personality sells. In some cases it does. But the idea all I have to do is get on the internet version of reality TV is a little hard to believe.

    What I am really finding is the “advice” that is steamed all over the internet is really just conjecture based on a small narrow sample.

  15. Dawn AV Marie Jordan

    As an entrepreneurial author I know my mailing list is my biggest asset along with my marketing partners’ lists. This is how I talk directly to my readers. My website is a sampler of my work for potential readers and a way to initiate a conversation. Soon it will also be a source of revenue as I offer workshops, speaking engagements and products that support my book’s message.
    Why would I give any of that earning potential away?

  16. Peter McCarthy

    Jason — Thank you for the piece. It’s a very useful summary of the discussion and a nice framing of the \pros and cons.\ Of course, it was impossible for the panelists, who were covering all forms of digital marketing in what in what Mike Shatzkin and I had envisioned as more \Rorschach Test\ than opportunity for nuanced discussion. I think that’s important to bring up at this juncture. Certainly, for me it is because I didn’t quite manage to cover author web sites as a marketing vehicle in the *nuanced way that I would, say, now. And nuance is the key…

    I said that I start with the first (non-personalized) Google SERP in informing the decision. As much as my intent as a marketer combined the author’s willingness, it is the consumers/readers who are already *telling* us a few things — for instance, how they are either a) are finding us (\us\ being the author — I’m just in the boat with him or her); or b) not finding us. Each presents issues.

    If an author’s social presence(s) are already at the top of the search result, I tend to those *first* (note: not necessarily instead of). Social sites are big, old, and linked-to — \reputable and relevant\ in Google’s eyes — which means high search positioning and great click-throughs (you don’t get one without the other) already. We need to nail those from an author/title messaging and branding perspective. If they aren’t there, we need to see what is and how we can address it based on our micro-goals, all of which map to sales and delighting readers. So…

    It’s usually at this point that I consider the how an author site fits into the mix — or doesn’t. In a vacuum, I believe in them (ownership of presence, future-proofed against changing publishers/markets, etc.) but, because we occupy a space of limited resources and clear hierarchies, only if and when they are the next best thing that can be done. Also worth noting here that \author site\ is a terrible moniker for the these — they can range from highly engaging, time-consuming efforts in which the authors are genuinely involved to splash pages that offer a blurb and link to retailers. Either end of the spectrum — and the mid-points — may be just the right thing to do. So there isn’t really such thing as an \author site.\ There is the absence of an owned online presence and then there is…limitless…

    I’ve rarely advised against an author creating or maintaining a site, I don’t find them useless from a marketing and selling perspective, but they are a *part of the mix and need to be treated accordingly, often done after other items and only if we can truly do it. They’re not a \no-brainer\ — if they serve only to distract while that Facebook page that the fans are hitting every day — or, that Amazon author detail page, or GoodReads page…if those are untended, I wouldn’t start with the site. First do no harm.

    One’s presence online circa 2013 is, almost always, like an old house. It used to be that we controlled our trajectories to a much greater degree. Launching a site with a good URL typically worked out just fine. Alas, the web (and we) have aged — we can’t \start from scratch\ now. There are realities we need to deal with (size of Amazon, GoodReads, Twitter or that neglected LinkedIn profile which is the #1 search sort or…).

    Echoing the piece, I’d offer the following hard and fast rules — the only ones I can think of:

    – authors/pubs should procure appropriate (eg. brand terms) URLs
    – at some point (after they’ve gone to the places where the readers are already and ensured they look good there) it probably makes sense for an author to stake a claim that is right-sized to their (and team’s) ability to engage and stay current
    – when they do so, they should add Google Analytics code and get 1 hour of \training\ or just use an app to hit their GA data. ONce a month to take the pulse is all it takes to know if your site is working. Or worse, hurting (this is something to which Rachel Chou alluded — sites hurt author’s branding when they are neglected…)
    – Link to all retailers as an affiliate and track sales
    – Figure out at least one other mechanism for true reader engagement — social, email, etc.

    Okay, I think that gets it. Kind of nuanced is I guess what I’m saying…Thanks again for the piece. Appreciate it.

  17. Chrisitna

    I’m not an author so my perspective is strictly from a reader. A webpage is needed because that is how I’m going to find you and learn more about you. In today’s world you have to have a million pages/sites in each application in order to be seen but while I’m at work I can’t hit the social media sites so having Facebook, twitter, tumblr, instagram sites will mean I won’t get to your site and will move on to the next person that I can actually see their information. The social media sites are also too casual, no thought, no consideration of professionalism or care. Websites generally are more professional and can draw me into wanting to read your work where the social media sites won’t do that.

  18. Kayelle Allen

    I have a 150+ page website with a tour of the planets where my scifi series takes place. There are pages for reviews (both reader and professional), pages for books, and pages devoted to characters. It’s been a labor of love built over several years. I designed and created it. No standard 5-page website can accomplish what my site does. In addition, I have a blog linked to Triberr, and I’m on social media. My books are splashed everywhere. I spend about 20-30 minutes a day on marketing, and devote the rest to writing and my author-support business. When I saw the lead about this article, I laughed. Where would I be without a website, but using social media only? There is no way I can tell the story I want to tell without my website. For friends (and clients) I recommend having both a website and social media. If someone can type your author name and add dot-com after it, they can always find you. If they have to hunt through Twitter or Facebook or other social media to find out what books you’ve written, good luck. You should definitely be on social media for the exposure, but you need a place for readers to come to initially. It’s your home on the web, however simple that might be.

  19. Mike Lowndes

    All interesting options. But you must have an author website, you must update it for SEO at least twice a week and you must be active in social media, You must develop your author platform – BUT – you must not put your your whole marketing in the hands of 3rd parties as was mentioned above.

    For those who want to read it I wrote about digital sharecropping last week on this ver subject.

    Best of luck to all you authors, it’s nothing more than hard work and a bit of common sense…

  20. David Mark Brown

    It’s not that hard. As others have mentioned… WordPress. Granted, I’ve had my ups and downs with my personal site. But it has been integral to my learning process. Everything doesn’t have to be perfect from day one. I continue to meet new people and find new work via my site. Folk like Jane Friedman have been invaluable along the way. I certainly recommend it. For a hybrid author or self-pubber like myself I find it a must.

  21. Phoebe Matthews

    I currently write three series and also have a backlist of novels originally published by Avon, Dell, Holt, Putnam, and others. A reader can tap on my name on any sales site such as Amazon, B&N, etc, and get confused lists of my books that lack some titles and include others that aren’t mine. Or they can go to my webpage and get series titles in correct order, all backlist titles now available, and information about which are in paperback and where they are available. Social media is a temporary way to connect. A website is a reference tool.

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  23. Julie Hedlund

    Saying it’s not important for an author to have a website is like saying it’s not important for a hardware store to have a building within which to sell its tools, IMHO. As an author who spends a great deal of time trying to convince other authors to treat themselves as professionals, including having a website, this kind of advice makes me a little crazy.

  24. Julie Hedlund

    Saying it’s not important for an author to have a website is like saying its not important for a hardware store to have a building in which to sell its tools. As an author who spends a great deal of time trying to convince other authors to treat themselves as professionals, including setting up websites, this advice makes me a little crazy.

  25. Warren Whitlock

    From the point of view of a traditional publisher trying to get the author to sell more books, a blog or website may be a dubious worth.

    But for any author, especially one who has more to offer than his book, a website is a must… and should be the hub of your online activity

  26. Rich Fahle

    For me, the question should be, why not have a website? It’s never been easier to create a website today, whether with WordPress or Tumblr or other sites. It’s not required to maintain and update everyday, but it is the one place that anyone searching for you will find and choose to visit for the basic information – books, contact info, etc. To me, it’s the essential home base that all social runs through. A necessary foundation where the author controls the message – not fans or publishers. Yes, necessary, because no downside and now so easy to execute. Static site is fine if time is an issue – being findable is very important part of equation.

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  28. MarkBeyer

    Authors (like everyone else) often have multiple non-writing interests — history , gaming, travel, family, cars, collecting — which get into the posts as either features or asides. The minds of those we read, or are interested enough to search through their personal websites, can be an enriching experience. Such non-writing-related posts can be an engaging nudge toward conversation. And then there are the author’s books … 🙂

  29. Dave

    Unbelievable propaganda being touted as facts here today, folks. The bottom line:

    If an author wants a personal connection with readers, publishers do not provide it, and social media makes you pay for it over and over (think FaceBook). A personal website AND EMAIL LIST is the ultimate connection under an author’s control.

    If an author wants to actually make money from their writing, then ecommerce on a personal web site yields the highest margins.

    If an author just wants to writ and maybe get some ego gratification from fan contact, by all means limit yourself to social media and Amazon web pages. Let publishers and Amazon do the work and make the money. Participate in the revolution is voluntary!

    To understand why some of the “experts” gave different advice, Follow the Money.

  30. Pingback: Do Author’s Need a Website? Maybe, Maybe Not |

  31. Roy M Carlisle

    As the world of publishing continues to change and traditional publishers make it very clear that they can and will only publish big name authors or authors with a very broad platform, for reasons that make sense in many ways, it is irresponsible to say that authors don’t need a website. What authors are discovering is that traditional publishers have been quite wrong about the common voiced “there is no market for your book” language. Markets are infinite and can be discovered and built. A website is essential for this new and growing entrepreneurial author/publisher to do this. Again, we have traditional publishing voices speaking out on realities that they don’t understand nor evidently even acknowledge in public. (In spite of the fact that traditional corporate editors are looking to self published authors for their next acquisitions). But corporate publishers live within a publishing mythology that is disintegrating even as I write this post. It is time to pay attention to what is really going on in the writing and publishing community outside of corporate publishing.

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  33. K.W

    When the social media sites you rely on go the way of MySpace, with it goes the data on all your fans and readers. At least with your own website, you can hold on to this information for as long as you have your website.

  34. Joe Orozco

    Social media should compliment an author’s website. In one of the earlier articles someone pointed out that young adults hang out on Facebook, but that is slowly changing. In time the social landscape as a whole will change, but a good author website ought to be like a well-worn, well-loved book you keep going back to visit for a familiar home no matter what fluctuates outside. Sticking with Facebook for a moment, it’s too easy to get lost in the changing guidelines that could get your account locked or suspended for generating what the system perceives as spam. Just ask Ann R. Allen. I am a wanna-be writer for the moment, so my observations are also from the reader’s perspective.

    My only advice based on personal experience is to pick a design or layout and stick to it. Don’t feel as if you have to keep making tweaks, or the site will become more of an obsession than a tool. Make it inviting. Protect yourself against spam, and always make your site secondary to your actual writing. After all, if we don’t have any books or stories to share, the lifespan of your site will already be limited.

  35. Deirdre Baker

    For anyone on the fence about this, consider the difference between speaking to a prospective reader/fan in the middle of a busy public space with 25 other authors shouting around you to the same person vs speaking to them on your living room couch.

    An personal website gives you a place to speak to your fans directly without all that noise around (like social). As far as a website being outdated or cumbersome, I believe that is a matter of choosing a simple platform that allows even the most tech challenged authors and writers to make simple but necessary changes to their website as needed with ease.

  36. J.S. Morin (@authorjsmorin)

    Social Media is not a fad, it is a series of fads. While the concept isn’t going away anytime soon, the individual players are subject to the whim of media-hungry consumers. Twitter and Facebook are huge today, but maybe next year the latest new mousetrap catches everyone’s attention. You’ll find yourself starting over.

    Your own web site is your identity as far as most readers are concerned. It’s the place you point people with your social media outreach. It’s the place you archive information about your works and provide all the information you want readily accessible to anyone who wants it. If you blog, it’s also the place where people will learn about your personality, your writing style, and the thoughts you have to offer as an author.

    Web technology may change, sites might evolve, and social media might whiz past at frightening rates, but web pages themselves will continue existing in one form or another for a good long time. I expect people will still be visiting when Facebook goes the way of Myspace.

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  38. Pingback: Why Emerging Authors Need a Website or Blog by Jeffrey Keen, president & CEO of USA Book News, sponsor of the 2014 USA Best Book Awards | USA Book News

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