Taking Cue From Other Media, HarperCollins Hires Audience Development Director

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[Press Release]

Memo from HarperCollins chief marketing officer Angela Tribelli:

I am pleased to announce that Jim Hanas will be joining HarperCollins Publishers as Director of Audience Development, reporting to me.

In this role, Jim will be working closely with the imprint teams to grow audiences in our existing marketing channels (e.g. Facebook, Twitter, newsletters), as well as identifying new channels that we should be engaging in, and helping to develop strategies around that engagement. Jim will also be working across the organization to identify and manage content syndication opportunities, all with the goal of increasing the reach of our content on behalf of our authors. During this time of rapid change, it is essential that we work together to constantly optimize and expand our marketing capabilities.

Jim joins us from The New York Observer, where he successfully led newsroom efforts to increase the effectiveness of social media and expand audiences, and helped steer the Observer Media Group to record traffic. Prior to the Observer, Jim served as Strategy Director of Sonnet Media, a digital consultancy where he advised a wide range of clients, including authors and publishers, on audience development and platform-building strategy. Jim also worked with Carrie Bloxson and me at NYC & Company, where he conceived and executed global social media strategy for New York City marketing.

Jim has a very strong marketing and editorial background, and is relentlessly passionate about embracing and operationalizing innovation. An early experimenter with digital publishing, Hanas released his first e-book in 2006 — a pair of stories that had originally appeared in One Story and Land-Grant College Review, packaged together as Single. Such experiments eventually led to the 2010 release of Hanas’s full-length story collection, Why They Cried, as a Joyland eBook by Toronto’s ECW Press. Hanas’s work has also appeared inMcSweeney’s, Advertising Age, Fast Company, Radar and Slate, as well as last year’s Forty Stories: New Writing from Harper Perennial, an e-original anthology edited by Cal Morgan. He holds an M.A. from the University of Memphis, and a B.A. from Miami University.

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