DIGITAL DEVICE OWNERSHIP DRIVES MORE BOOK READING, ACCORDING TO NATIONAL USA TODAY SURVEY WITH BOOKISH
E-Reader and Tablet Owners Read Over 60% More Books Than Those Without Digital Devices
USA TODAY and Bookish (www.bookish.com), a website designed to help readers discover and buy books, conducted a joint national poll of adults that finds how e-readers and tablets are shaping the culture and attitudes toward reading. More than a third (35%) of readers report they are reading more books thanks to their e-readers and tablets. Adults with reading devices say they read an average of 18 books a year, while those without devices say they average 11 books.
Other findings include:
• Doubling the numbers from less than two years ago, 40% of adults — including 46% of those between 18 and 39 – currently own an e-reader or a tablet.
• 60% of college graduates have an e-reader.
• 27% of readers say they have used Facebook, Twitter or book websites to comment on a book, and that number rises almost two-fold (50%) among those under 40 who own a reading device.
The USA TODAY/Bookish survey also offers additional insights on how consumers are adapting their habits in this digital age and how this change is resulting in literary evolution. Full results are available on request.
USA TODAY book critic, Bob Minzesheimer, reports results in today’s print and online editions of USA TODAY (http://www.usatoday.com/story/life/books/2013/10/06/e-books-reading/2877471/ & http://www.usatoday.com/story/life/books/2013/10/04/e-readers-poll/2876681/)
The exclusive poll, conducted Aug. 15 and 22-25, included 1,000 adults surveyed nationwide and a supplemental poll resulting in a total of 819 e-reader and tablet owners.
Bookish LLC is backed by leading publishing houses Hachette Book Group (HBG), Penguin Group (USA) and Simon & Schuster. Launched in 2013, Bookish gives readers expert book recommendations. The book site strives to engage more readers with more books and more authors using insights from editors and its proprietary recommendations technology. For more information, visit www.bookish.com.
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA TODAY reflects the pulse of the nation and serves as the host of the American conversation – today, tomorrow and for decades to follow. USA TODAY and USATODAY.com reach a combined six million readers daily. USA TODAY is a leader in mobile applications with more than 18 million downloads on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
For more insights into how we read digitally today and the future of ebooks and digital publishing, come to Digital Book World 2014. Register today!