Stephen King’s new novel Doctor Sleep is a DBW No. 1 ebook best-seller this week after debuting on the list at No. 18 last week.
Part of the reason that King’s latest skyrocketed up the list is likely due to a steep discount being offered on the title. Last week, the lowest price at which it was available at either Amazon, Apple, Barnes & Noble, Google, Kobo or Sony (the six stores we measure to compile this list) was $10.99. This week, the ebook was available for $7.49.
With so many factors at play, it’s impossible to know if the discounting helped the book outsell every other this week. What’s for certain is that the line is moving on what retailers will be discounting and when. Even new titles from bankable best-selling authors who could likely command high prices from their loyal fans can have prices chopped.
Meanwhile, the average price of a best-selling ebook ticked down to $7.16 this week from $7.77 a week ago. This follows several weeks of the average price of a best-selling ebook hovering between $5.00 and $6.00.
The lower-price trend is being driven by the new popularity of the $3.00 to $7.99 price point for ebooks, a dearth of $10 and above books and the complete disappearance of $8.00 to $9.99 ebooks — once so popular in the era of Fifty Shades dominance — from the top-25 list.
Ebook best-sellers from the week ending 9/29:
|1 (18)||Doctor Sleep: A Novel||Stephen King||Simon & Schuster||$ 7.49||+17|
|2 (1)||The Husband’s Secret||Liane Moriarty||Penguin Random House||$ 5.99||-1|
|3 (2)||The Longest Ride||Nicholas Sparks||Hachette||$ 10.99||-1|
|4 (n/a)||Orphan Train: A Novel||Christina Baker Kline||HarperCollins||$ 1.99||New|
|5 (3)||Never Go Back: A Jack Reacher Novel||Lee Child||Penguin Random House||$ 10.99||-2|
|6 (n/a)||Killing Jesus: A History||Bill O’Reilly; Martin Dugard||Macmillan||$ 7.49||New|
|7 (6)||W Is for Wasted (Kinsey Millhone Series #23)||Sue Grafton||Penguin Random House||$ 10.99||-1|
|8 (5)||Out Of Line||Jen McLaughlin||Self-published||$ 0.99||-3|
|9 (8)||Divergent||Veronica Roth||HarperCollins||$ 3.99||-1|
|10 (10)||Gone Girl: A Novel||Gillian Flynn||Penguin Random House||$ 10.99||—|
|11 (4)||Thankless in Death||J. D. Robb||Penguin Random House||$ 10.99||-7|
|12 (12)||The Fault in Our Stars||John Green||Penguin Random House||$ 3.99||—|
|13 (7)||The Cuckoo’s Calling||Robert Galbraith; J. K. Rowling||Hachette||$ 5.99||-6|
|14 (15)||Insurgent (Divergent)||Veronica Roth||HarperCollins||$ 6.99||+1|
|15 (n/a)||Safe With Me||Kristen Proby||Self-published||$ 3.99||New|
|16 (13)||Fifty Shades Freed: Book Three Of The Fifty Shades Trilogy||E L James||Penguin Random House||$ 7.78||-3|
|17 (19)||The Final Cut (A Brit in the FBI)||Catherine Coulter; J. T. Ellison||Penguin Random House||$ 6.49||+2|
|18 (14)||Inferno: A Novel (Robert Langdon)||Dan Brown||Penguin Random House||$ 10.99||-4|
|19 (9)||Envy||Sandra Brown||Hachette||$ 1.99||-10|
|20 (n/a)||Simple Perfection: A Novel||Abbi Glines||Simon & Schuster||$ 3.99||New|
|21 (11)||The Quest: A Novel||Nelson DeMille||Hachette||$ 10.99||-10|
|22 (n/a)||The Shining||Stephen King||Penguin Random House||$ 3.99||New|
|23 (23)||Allegiant (Divergent #3)||Veronica Roth||HarperCollins||$ 6.99||—|
|24 (21)||Mistress||James Patterson; David Ellis||Hachette||$ 11.04||-3|
|25 (24)||And the Mountains Echoed: A Novel||Khaled Hosseini||Penguin Random House||$ 10.99||-1|
* Previous week’s list rank in parentheses.
** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on ebook pricing. Methodology available here.
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