Sourcebooks Acquires Simple Truths, Leading Publisher & eRetailer of Inspirational and Motivational Books
Sourcebooks has acquired Naperville-based Simple Truths, best known for designing and marketing inspirational and motivational books. This marks Sourcebooks’ 15th acquisition since its founding in 1987, and the largest in the company’s history.
Simple Truths was founded in 2005 by Mac Anderson, who is also the founder of Successories, the leader in designing and marketing products for motivation and recognition, which he sold in 2004. Since 2005, Simple Truths has grown steadily into a multifaceted brand with extensive e-commerce and online marketing abilities, including 1.2 million customers and newsletter subscribers. Simple Truths ranks #669 on The Internet Retailer Guide, which lists the leading players in North American e-retailing based on web sales.
“Dominique’s passion is contagious,” says Anderson. “She has built a great company of which we’re proud to be a part. Leveraging our content through their distribution channels will generate excellent growth opportunities.”
“Mac is an extraordinary entrepreneur, and I’m excited by the growth potential in Simple Truths and Sourcebooks banding together,” says Dominique Raccah, CEO and publisher of Sourcebooks. “This purchase adds almost $10 million to our top-line sales and extends opportunities for Sourcebooks authors. It also creates new channel growth opportunities for initiatives like Put Me In The Story.”
Simple Truths will become an imprint of Sourcebooks with about 100 backlist and forthcoming titles, including bestsellers, such as The Dash: Making a Difference with Your Life, 212° The Extra Degree, and Simple Truths of Service, which (combined) have sold nearly 1.5 million copies. Simple Truths books, which are sold direct-to-consumer, contain motivational and inspirational content around these themes, such as attitude, teamwork, leadership and making a difference. Many books come with an accompanying three-minute video that can be viewed online or purchased with the book. In the last seven years, there have been over 100 million views of their videos online.
The acquisition will bring Simple Truths staff to Sourcebooks, including Anderson as Founder and Executive Editorial Director, Simple Truths; and Dan Green, Director of Simple Truths.
“There are significant opportunities for creating momentum in this marketplace, and we believe now is the time to expand our existing initiatives to create deeper relationships with readers,” adds Raccah. “We are all tremendously excited to join efforts with Mac, Dan, and the very talented staff at Simple Truths.”
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About Simple Truths
Simple Truths is the brain-child of Mac Anderson, the founder of Successories. Founded in 2005, Simple Truths publishes beautifully designed inspirational/motivational books written by bestselling authors, including Ken Blanchard, Brian Tracy, John Maxwell, Andy Andrews and Zig Ziglar. Their goal has always been to make a positive difference in what, at times, can be a pretty negative world. In other words, they publish small books that speak volumes. Simple Truths has over 1.2 million customers and newsletter subscribers, and for many of their books, they offer free online access to three-minute inspirational movies that have generated more than 100,000,000 views from around the world. In addition to inspirational products, Simple Truths has also become a source for over 50,000 inspirational quotes, hundreds of inspirational stories, and eCards—all available through a free iPhone app. For more information, please visit www.simpletruths.com.
Sourcebooks is creating the next evolution of a book publishing company. We are committed to innovative publishing, to exploring every platform and creating breakthrough models. We truly believe that books have the power to touch people and change lives. Sourcebooks is home to more than 95 enthusiastic book-loving employees who are dedicated to finding new ways to connect with authors, readers, and ideas. We publish over 300 new titles each year, and are honored to have 42 New York Times bestsellers. Sourcebooks is proud to be one of the largest woman-owned book publishers in the country. Visit www.sourcebooks.com for more information, and check out the Sourcebooks blog.