Sisoler: Making Meaningful Reader Connections Requires a Multi-Channel Approach

The days of effectively and consistently reaching readers through a print ad in the New York Review of Books are over. Today’s book marketing requires a multi-channel approach, according to Suzie Sisoler, senior director of consumer engagement at Penguin, who was speaking at the Digital Book World Marketing + Publishing Services Conference & Expo in New York.

Learning about and having a deep relationship with readers is key to developing long-term, profitable interactions with them. Doing that these days requires a multi-faceted marketing approach of talking to and hearing from readers.

“Take advantage of the many touch points and marketing channels to learn about and have a direct relationship with consumers,” one slide read.

The five main channels that marketers can use are their own company’s websites, social media, commerce and customer relationship management systems.

The below slide explains what kind of data marketers can gather through these channels and how data can be used:

reader engagement channels

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