Nearly half of ebook readers prefer to read on tablets and the number of readers who prefer a tablet is growing while the number who prefer a dedicated e-reader is shrinking, a new study shows.
According to the first edition of the fourth volume of the Consumers Attitudes Toward E-Book Reading survey from the Book Industry Study Group and Bowker, 44% of ebook readers prefer a tablet, up from 37% in Aug. 2012. At the same time 42% prefer to read on a dedicated e-reader, down from 49% in Aug. 2012.
The trend is set to continue as the number of readers who intend to purchase an e-reader dropped while the number who intend to purchase a tablet computer held steady.
“Like so many other changes in e-book consumption, the move toward tablets developed very rapidly,” said Angela Bole, BISG’s deputy executive director in a statement.
According to the study, ebooks are continuing to gain traction among readers. Some 82% of “power buyers” (those who buy ebooks on a weekly basis) say they prefer ebooks to print and 70% of all other readers say they prefer ebooks to print.
This edition of the study also reveals a correlation between the kinds of ebooks people read and the device they read them on. E-reader readers like fiction, mystery, literary fiction and romance over other ebooks. Those who prefer reading on their desktop or laptop computers prefer how-to guides and manuals. And smartphone readers were more likely to read travel books.
Related: Kobo Doubling Down on E-Readers