Self-Publishing Platform Lulu Makes Six Executive Hires to Innovate, Expand

[Press Release]

Lulu Gears Up for Growth, New Offerings With Seasoned Team

Pioneer in Self-Publishing Taps Cross-Discipline Experts To Innovate, Enhance and Expand

(Raleigh, N.C.) – March 20, 2013 – Lulu, the pioneer in self-publishing for more than a decade, today announced the results of months of strategic scouting to fill key positions and broaden its industry-leading offerings. The new team is developing new products and services — some of which will launch in the first half of 2013 — designed to help people tell their stories through words and pictures, easily, cost-effectively and, in some cases, collaboratively.

The newest members of the leadership team include:
— Brian Matthews, executive vice president, strategy and marketing
— Gary Feder, general counsel
— Shawn Barber, vice president, product management
— Arik Abel, director, online marketing
— Dan Dillon, director, product marketing
— Meg Crawford, manager, social media marketing

Lulu’s new team has tapped into a decade’s worth of data, customer and market perspective to deliver more of what a wide range of customer segments are looking for to create and share their stories. Since 2002, Lulu has helped more than one million customers share their stories. In that time, self-publishing has matured into an established industry, and the new additions to the team have been focused on solving new market problems.

“We’ve listened carefully to our customers and to the market, and the results have led us to build a team with a focus on helping people tell the next million stories with Lulu,” says Tom Bright, Lulu president and chief operating officer. “We know the market wants simple, high-value tools that provide a way for people to share their knowledge and life experiences. With that in mind, our entire team has been focused on market analyses, new partnerships and the creation of new offerings that will be very compelling to a wide range of people.”

Lulu recently announced an industry exclusive author-focused collaboration with the Book Genome Project. The two organizations are now beta testing a first-of-its-kind tool, known as Helix, that allows authors to compare their writing against a database of well-known books using the Book Genome Project — a massive, multi-year digital humanities effort to analyze the universe of the written word.

“I speak for our entire team of dedicated experts when I say the expanded offerings we’re rolling out in 2013 are some of the most exciting things this industry has seen,” says Shawn Barber, vice president, product management. “From Helix to our new author services to a completely revamped version of our photo-centric offering, Lulu’s current and future customers will find it even easier to share their stories and celebrate their memories.”

For more information or to speak with members of the new team, please contact Billy Warden (919.412.0630) or Greg Behr (919.272.5621), Bios and headshots available upon request.

About Lulu
Lulu is a one-stop shop where anyone can publish anything as a print or eBook for free and sell it to customers all over the world. Since 2002, Lulu has helped over one million creators in over 200 countries and territories publish their remarkable works. Creators set their own price and keep up to 90 percent of the profits when their book sells. With a robust technology platform and over 1.2 million titles in its catalogue, Lulu is the clear leader in open-publishing.


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