Last week self-published authors stunned the publishing world by taking the Nos. 1 and 2 spots on the DBW Ebook Best-Seller list.
This week, David Baldacci’s The Hit (Hachette) is No. 1, ending the reign of Holly Ward’s Damaged; however, this week, Ward brought friends. Five of the top ten best-selling ebook titles this week were self-published, three of them at $0.99 and one of them by a bankable big-six author gone hybrid.
Several years ago, Barbara Freethy made headlines when she started self-publishing her out-of-print titles as ebooks. Freethy, who has published with Penguin and Simon & Schuster among others, sold between one and two million ebooks as of last year and is now back on the ebook best-seller list with her 2005 title Don’t Say a Word.
Authors like Freethy have been joined by authors like Ward to make a new class of power-players in publishing: hybrid authors. They publish with traditional publishers when they want to, self-publish when they choose and run their careers like businesses. It might be merely interesting to publishers, retailers and everyone in between if these authors weren’t starting to dominate best-seller lists; it’s more than interesting now — it’s material.
One issue that publishers have to contend with here is price. Four of the six self-published ebooks on the best-seller list this week are $0.99. The other two are $3.99. As a result, the average price of an ebook best-seller has again dropped to an all-time low (a familiar refrain this year): $6.58. That’s down from last week, $6.93, the previous all-time low.
As an exercise, removing the six self-published ebooks on the list and recalculating the average results in an $8.03 average price for a best-selling ebook.
See the rest of the the best-seller lists for the week ending April 28:
– Digital Book World Best-Selling Ebooks Priced $10.00 and Above
– Digital Book World Best-Selling Ebooks Priced $8.00 – $9.99
– Digital Book World Best-Selling Ebooks Priced $3.00 – $7.99
– Digital Book World Best-Selling Ebooks Priced $0.00 – $2.99
Read and comment on our methodology.
|1 (13)||The Hit||David Baldacci||Hachette||$9.19||+12|
|2 (1)||Damaged||H.M. Ward||Self-published||$0.99||-1|
|3 (2)||The Bet||Rachel Van Dyken||Self-published||$0.99||-1|
|4 (3)||Whiskey Beach||Nora Roberts||Penguin||$12.99||-1|
|5 (n/a)||Twisted Perfection||Abbi Glines||Self-published||$3.99||New|
|6 (n/a)||Real||Katy Evans||Self-published||$3.99||New|
|7 (22)||The Great Gatsby||F.Scott Fitzgerald||Simon & Schuster||$7.99||+15|
|8 (6)||Alex Cross, Run||James Patterson||Hachette||$7.49||-2|
|9 (4)||Six Years||Harlan Coben||Penguin||$12.99||-5|
|10 (n/a)||Don’t Say a Word||Barbara Freethy||Self-published||$0.99||New|
|11 (7)||Gone Girl: A Novel||Gillian Flynn||Random House||$12.99||-4|
|12 (11)||Breath of Scandal||Sandra Brown||Hachette||$2.49||-1|
|13 (n/a)||Bones Are Forever: A Novel (Temperance Brennan)||Kathy Reichs||Simon & Schuster||$2.99||New|
|14 (10)||The Silver Linings Playbook: A Novel||Matthew Quick||Macmillan||$4.99||-4|
|15 (5)||The Wanderer (Thunder Point)||Robyn Carr||Harlequin||$1.99||-10|
|16 (n/a)||12th of Never (Women’s Murder Club)||James Patterson; Maxine Paetro||Hachette||$11.99||New|
|17 (12)||Fever (The Breathless Trilogy)||Maya Banks||Penguin||$9.99||-5|
|18 (9)||The Misremembered Man||Christina McKenna||Amazon||$2.00||-9|
|19 (24)||Taking Eve (Eve Duncan)||Iris Johansen||Macmillan||$7.99||+5|
|20 (n/a)||Fly Away||Kristin Hannah||Macmillan||$12.59||New|
|21 (19)||Unintended Consequences (Stone Barrington)||Stuart Woods||Penguin||$12.99||-2|
|22 (14)||The Forgotten||David Baldacci||Hachette||$4.99||-8|
|23 (n/a)||Promise Me Darkness||Paige Weaver||Self-published||$0.99||New|
|24 (n/a)||Fifty Shades Freed: Book Three Of The Fifty Shades Trilogy||E. L. James||Random House||$9.99||New|
|25 (n/a)||Midnight Sacrifice||Melinda Leigh||Amazon||$3.99||New|
* Previous week’s list rank in parentheses.
** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on e-book pricing.
Methodology available here.
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