Self-Published Title Hits No. 1 on Ebook Best-Seller List for First Time

Wait-For-YouFor the first time ever, a self-published title has hit No. 1 on the Digital Book World Ebook Best-Seller list, occupying a position once held by Fifty Shades of Grey, Gone Girl and other mega best-selling titles.

The book, Wait for You, is authored and published by Jennifer L. Armentrout under the pen name J. Lynn, which she calls her “alter-ego.” Armentrout has published books with Hyperion, Harlequin and several others in addition to self-publishing; that is, she’s a hybrid author.

Wait for You went on sale Feb. 26 and immediately started inching up the best-seller list. While this week is the first time it’s in our top-25, it barely missed at No. 27 last week and was No. 9 on the $0.00 to $2.99 list. Propelling it to the No. 1 spot was a price promotion executed by Armentrout and without the aid of a retailer promotion like a Kindle Daily Deal. The book was $0.99 for three days last week. It’s now selling for $2.99.

Another astounding development on the list this week is The Hunger Games Trilogy at No. 5. The entire three-book set is now selling for $5.00 — the same price as just the first book and less than the other two. The trilogy had dropped off our radar and hadn’t even been in the Amazon top-100 since late Dec. Last week, the price was dropped from $18.99. If purchased alone, the first book in the trilogy is $5.00 and the other two are $5.99. If you haven’t yet read the category-breaking trilogy, now might be the time.

The one thing that was not surprising this week was that the average price of a best-selling ebook dropped again, to $7.61 from $7.86 last week. It’s flirting with the all-time low, achieved less than a month ago — $7.56.

See the rest of the the best-seller lists for the week ending March 10:

– Digital Book World Best-Selling Ebooks Priced $10.00 and Above
– Digital Book World Best-Selling Ebooks Priced $8.00 – $9.99
– Digital Book World Best-Selling Ebooks Priced $3.00 – $7.99
– Digital Book World Best-Selling Ebooks Priced $0.00 – $2.99

Read and comment on our methodology.

Top 25 Ebook Best-Sellers
Week Ending 3/10/13
Rank* Title Author Publisher  Price** Change
1 (n/a) Wait for You J. Lynn Self-published  $    0.99 New
2 (2) Alex Cross, Run James Patterson Hachette  $   11.99
3 (12) Mirror Image Sandra Brown Hachette  $    1.99 +9
4 (1) Safe Haven Nicholas Sparks Hachette  $    5.22 -3
5 (n/a) The Hunger Games Trilogy Suzanne Collins Scholastic  $    5.00 New
6 (6) Gone Girl: A Novel Gillian Flynn Random House  $   12.99
7 (8) A Week in Winter Maeve Binchy Random House  $   12.99 +1
8 (4) Calculated in Death J. D. Robb Penguin  $   12.99 -4
9 (5) The Silver Linings Playbook: A Novel Matthew Quick Macmillan  $    9.99 -4
10 (9) Rush (The Breathless Trilogy) Maya Banks Penguin  $    7.99 -1
11 (3) Wait For Me Elisabeth Naughton Self-published  $    2.99 -8
12 (n/a) Three Sisters (Blackberry Island) Susan Mallery Harlequin  $    5.00 New
13 (14) Into the Darkest Corner Elizabeth Haynes HarperCollins  $    1.99 +1
14 (n/a) Firefly Lane: A Novel Kristin Hannah Macmillan  $    2.99 New
15 (n/a) Reckless S.C. Stephens Simon & Schuster  $    7.35 New
16 (n/a) The Storyteller Jodi Picoult Simon & Schuster  $   12.59 New
17 (7) Beautiful Creatures (Beautiful Creatures Series #1) Kami Garcia; Margaret Stohl Hachette  $    4.75 -10
18 (n/a) Frost Burned (Mercy Thompson) Patricia Briggs Penguin  $   12.99 New
19 (17) Fifty Shades Freed: Book Three Of The Fifty Shades Trilogy E. L. James Random House  $    9.99 -2
20 (11) Touch and Go Lisa Gardner Penguin  $   12.99 -9
21 (15) Beautiful Darkness (Beautiful Creatures) Kami Garcia; Margaret Stohl Hachette  $    7.59 -4
22 (16) Guilt: An Alex Delaware Novel Jonathan Kellerman Random House  $   12.99 -6
23 (n/a) Defending Jacob: A Novel William Landay Random House  $    7.99 New
24 (n/a) Relentless Cassia Leo ORLY Press  $    0.99 New
25 (n/a) Always On My Mind: The Sullivans Bella Andre Self-published  $    4.99 New

* Previous week’s list rank in parentheses.
** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on e-book pricing.
Methodology available here.

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