Self-Published Authors Seeing the Wisdom of Higher Ebook Prices

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

Last year at this time, the most popular price point for self-published authors using the Smashwords distribution platform was $0.99; this year it’s $2.99, according to analysis by Smashwords.

This data dovetails what we’ve seen at Digital Book World through tracking price in the DBW Ebook Best-Seller list. It used to be that the self-published titles that made the list were mostly priced at $0.99 and $1.99. Now, we’re seeing $2.99 and $3.99 emerge as more popular price points.

I think the question for publishers (including author entrepreneurs) is what does it mean for the ebook marketplace as a whole.

Here’s one theory: As retailers lower prices of ebooks from major publishers and self-published authors raise their prices from $0.99 to points higher, readers are being trained to know that “ebooks cost roughly $3.00 to $8.00.”

For established publishers selling hardcover books at $35.00 or more, having a competitive product for which consumers expect to pay $8.00 could be very problematic.


The Ebook Pricing Sweet Spot

Ebook Best-Seller Avg. Price Rebounds to About $8.00


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