Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.
Last year at this time, the most popular price point for self-published authors using the Smashwords distribution platform was $0.99; this year it’s $2.99, according to analysis by Smashwords.
This data dovetails what we’ve seen at Digital Book World through tracking price in the DBW Ebook Best-Seller list. It used to be that the self-published titles that made the list were mostly priced at $0.99 and $1.99. Now, we’re seeing $2.99 and $3.99 emerge as more popular price points.
I think the question for publishers (including author entrepreneurs) is what does it mean for the ebook marketplace as a whole.
Here’s one theory: As retailers lower prices of ebooks from major publishers and self-published authors raise their prices from $0.99 to points higher, readers are being trained to know that “ebooks cost roughly $3.00 to $8.00.”
For established publishers selling hardcover books at $35.00 or more, having a competitive product for which consumers expect to pay $8.00 could be very problematic.