Secrets to Selling Ebooks to Kids in the Classroom

shutterstock_124813948At the beginning of 2013, ebook adoption among U.S. adults was thought to be about 25% — that is, about a quarter of adult Americans have read an ebook in the past year. If you think that’s amazing, listen to this: As of January 2013, 54% of U.S. kids aged two-to-13 were reading ebooks.

At the same time, K-12 schools around the U.S. are scrambling to go digital. Many are buying devices en masse. Companies like Amplify and Copia are actively courting school districts to help them convert their paper and pencil classrooms into swipe and tap learning labs.

Kids are reading both digital classroom materials and educational digital content in schools. According to a new study from PlayCollective, a firm that tracks digital habits in children, and Digital Book World:

— Parents will pay a premium for educational digital content
— The most popular form factor for in-classroom reading is still laptops and desktops
— When parents are looking for educational content to buy for their kids, they are most likely to search by age and then by subject area

Read much more in the Digital Book World report on the topic, hot off the presses: Back to School in an E-Reading World: Volume 2 of The ABCs of Kids and Ebooks.

Related: We will be holding a FREE webcast to discuss the results of the report. Register today!


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Amazon Launches Kindle Store, KDP in Mexico (DBW)
Amazon has launched its Kindle business in Mexico and, taking a page from Kobo’s book, it has partnered with a local chain of bookstores to sell its devices in a physical location in the country. The Mexico Kindle store launches with 70,000 Spanish-language titles.

Sourcebooks Acquires Simple Truths (DBW)
Independent Naperville, Ill.-based published Sourcebooks has acquired Simple Truths, a publisher and retailer of inspirational books. Part of the reason for the acquisition could be the company’s prowess at selling its wares directly to consumers.

Ebooks Rise at Hachette (Pub Lunch)
Ebooks comprised 34% of adult trade sales in the U.S. through the first half of the year at the large publishing house, up from 27% a year ago. The company had a strong second quarter, but not as strong as its first quarter. Related: Hachette Leading the Pack in First Half Ebook Publisher Power Rankings.

Smashwords Increases Distribution for Indie Authors in India (DBW)
Indie author ebook distributor Smashwords has signed a deal to distribute ebooks with Flipkart, what it calls India’s largest online retailer and bookseller (read: Amazon of India).

Library vs. Consumer Ebooks: A Year Later (The Digital Reader)
In the past year, one large library system has been publishing a list comparing the prices they pay for ebooks to those consumers pay. Nothing has changed since the start of the project: Libraries still pay a lot more for many ebooks.

Amazon Appeals to Supreme Court (Pub Lunch)
Amazon is again challenging a 2008 law passed in New York State that forces it to collect sales tax. From the “it’s a small world” department: It’s using the same law firm that defended Apple against ebook price-fixing allegations.

Stuff for you: The week before Labor Day is often slow when it comes to news. There wasn’t anything else newsworthy we wanted to bring you. So, instead, we’re going to show you some DBW products that you may not have seen anywhere that you should be aware of.

Unlocking the Power of HTML5
Whether you are a designer, developer, editor, or writer, the code and content in this package can help you do your job with greater success. The examples can provide you with templates and ideas as to how to structure data, what is possible, as well as what is not possible. The entire presentation and content is HTML5, CSS, and Javascript, so it only requires a browser to be viewed.

The Digital Revolution in Higher Education
Today’s college textbook market seems to be stuck between several countervailing trends. There’s a stubborn adherence to the status quo, with students and professors still largely using print textbooks as the core teaching and learning resource. At the same time, there are enormous changes and opportunities underway, as content becomes more digitized and customized. Learn more about this dynamic market in this one-hour webcast.

Designing for iPads With InDesign
With Adobe InDesign and a Creative Cloud membership, you can develop and deliver an unlimited number of iPad apps such as magazines, portfolios, yearbooks and annual reports without writing code. In this video, you will see an overview of the Digital Publishing Suite and the app process — from creating your files in InDesign through sharing for testing and, finally, creating the app.


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