Unbeknownst to us, the venerable magazine Scientific American has an ebook publishing program. It shouldn’t be a surprise as many non-book-publishing media companies these days are entering the ebook business.
According to its blog, the magazine came out with its latest ebook today, a compendium of its best stories of 2012. The ebook is for sale for $3.99 at Amazon and Apple, as are all its other titles. It has produced 10 other ebooks to date. Its first was in July, The Science of Sports: Winning in the Olympics.
Scientific American isn’t the first non-book-publishing company to enter the ebook business. Most recently, American Express Publishing launched an ebook line with Vook. The Atlantic began to publish its own ebooks. USA Today published USA Tomorrow, a collection of expert predictions about the future of America. Harlequin and Cosmopolitan magazine inked a deal to publish several ebooks a month together. Newsweek/Daily Beast entered into a partnership with Vook to publish ebooks. Playboy launched a series of shorts for the Kindle, the Washington Post announced an e-book program, and the Chronicle of Higher Education, a trade publication focused on the higher education field, launched an e-book business. Other notable companies to jump into the space are magazine publishers Conde Nast and Hearst and NBC News, a division of NBC Universal. And the Wall Street Journal has recently rejuvenated its e-book program.