Scholastic continues to add the ebook catalogs of big-name children’s book publishers to its Storia ebook and e-reading platform aimed at children.
As of last week, Storia is selling ebooks from Hachette’s Little, Brown Books for Young Readers. Today, the company announced in an earnings call discussing its third-quarter performance that Storia will sell HarperCollins Children’s Books ebooks.
Storia is currently a major competitor in a race between children’s ebook platforms to offer the largest and most-diversified catalog of children’s ebooks to its readers. In addition to Hachette and HarperCollins, Storia recently added content from UK’s Arcturus children’s publishing house, for instance.
Rivals are embarking on a similar strategy. Me Books recently added content from Egmont publishing. MeeGenius just inked a deal to carry Random House titles. And LeapFrog, the device and content firm, has added Disney Interactive Ebooks, to name just a few.
In addition to these independent competitors — and there are many more, like Ruckus and RRKidz — Amazon, Barnes & Noble and, now, Sony have their own bespoke children’s ebook offerings. They are all in competition for content. Amazon just added Sesame Street titles to its children’s play, Kindle FreeTime.
In other Storia news, the company intends on releasing a mobile phone app and having 3,500 titles in the store by the Spring.
“App downloads and registrations are right on track with our expectations,” company chairman and CEO Richard Robinson added on an earnings call with investors.
Scholastic announced its third-quarter earnings today. Its revenue and profit were down versus the same quarter last year due mostly to declining sales of The Hunger Games Trilogy.
Scholastic’s Dive Into Education Technology
Like many other companies inside and outside of media, Scholastic is making investments in educational technology, banking on the continuation of trends that suggest the way we learn is undergoing a drastic change.
In the next several months, investments the company has made in the space will start to show results, according to company Robinson.
“This summer we will achieve a major milestone with our strategy when we launch five major new ed tech products,” he said in an earnings call with investors today.
Those products are:
— Math 180: A learning program to help remedial math students, modeled after a similar program at the company for reading, Read 180.
— iRead: A technology-based early literacy program for younger students.
— Code X: A language arts program for middle-school students that has been selected by New York City for its schools, at least in part because it aligns with state-wide “common core” standards for education.
— System 44 Next Gen: A revised version of the company’s middle-school phonics program for remedial readers.
— Read 180 iPad app: An iPad app for the company’s remedial reading technology.