Reviving Dead Authors

defibrillatorThere are four types of authors in the world, posits book marketing expert Rob Eagar: successful authors, unsuccessful authors, authors who play dead and those who actually are.

He defines “dead” authors as those who exude no effort when marketing their books yet meet sales expectations. Of course, they’re also dead, so they can’t do much – including media interview or write new books.

Publishers, however, can do much to revive dead author’s sales, including connecting with fan communities, taking advantage of news cycles and value-based advertising.


Related: More Author Types – Unsuccessful Authors

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The rest of the day’s top news:


Amazon’s Top Ten Books of the Year (DBW)
The Goldfinch by Donna Tartt (Hachette) leads the way. This week, the title ranked at No. 15 on the Digital Book World Ebook Best-Seller list. See the rest of the top ten here.


Rethinking Editorial and Production Workflow (DBW)
How do you streamline editorial workflow to create better ebooks more efficiently? Learn here.


Breaking Down “Netflix for Ebooks” for Consumers (TechCrunch)
TechCrunch breaks it down for both consumers and investors and it’s a “tough sell,” but the good news for those who hope this new model breaks through is that consumers are often unpredictable.


Booksellers Don’t Want to Sell Kindles (PW)
Indie booksellers in the U.S. are not reacting warmly to Amazon’s offer earlier this week to give them an entrée into the ebook business.


UK Booksellers Also Say “No” to Kindle (The Bookseller)
Amazon Source is only in the U.S. for now, but UK booksellers anticipate it coming across the pond soon, since it was based on a program Amazon already had going with UK chain Waterstones. Several quoted are against participating.


Educational Technology Headlines at BISG’s Making Information Pay (DBW)
Anant Agarwal, president of massive open online course (MOOC) company EdX, headlines this year’s Book Industry Study Group Making Information Pay for Higher Education conference at Digital Book World. Full schedule.


Apple Remains Defiant (PW)
In its latest response to an amended complaint filed for a damages trial, Apple continues to maintain its innocence in the ebook price fixing matter.


Lerner’s New E-Reading App (DBW)
Children’s publishing house Lerner has launched its own Android e-reading app, following somewhat in the footsteps of Scholastic’s Storia.


OverDrive Updates School Library Offering (DBW)
School librarians will be able to use the tool’s enhanced metadata, upgraded search tools, filters, and title pages. The new interface features a responsive design.


Google Now selling Ebooks in South Africa (TechCentral)
Google Play has opened its bookstore doors in the African country. Play ebooks are now available in 39 countries.


Sony’s Huge E-Reader  (C|Net)
The Japanese electronics giant (and ebook pioneer cum “also ran”) Sony will sell a 13.3-inch e-ink e-reader in Japan. It’s aimed at the student market.


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