Retailers Sink Ebook Best-Seller Prices to Lowest Levels Ever With Holiday Discounting
Readers who waited until December to load up on the year’s hottest books were wise to do so.
Buy the new John Grisham (Penguin Random House) for $3.29 or Donna Tartt’s sensation The Goldfinch (Hachette) for $1.79. Buy Gone Girl (Penguin Random House) for $3.29 or all five Game of Thrones (Penguin Random House) books for $9.99 (a lot of pages for just ten dollars).
Many of these titles have been deeply discounted, even from last week. The Goldfinch, for instance, was $7.99 on the last Digital Book World Ebook Best-Seller List.
As a result, the average price of a best-selling ebook this week is $5.27, a new all-time low. The previous low was in early September: $5.41.
Authors, publishers and agents are still being paid the same amount for each copy of the book by the retailers, meaning that many of these books are being sold at a loss, the aim likely to accrue market share.
While publishers with discounted books are likely moving many copies and shoveling in revenue, they may also be disconcerted with the new perceived value of their wares. Consider, a decade ago, for readers to acquire the latest hits from big-name authors within months of their release, they would likely have had to pay $20 to $40 for a hardcover copy.
Ebook best-sellers from the week ending 12/9:
|1 (3)||The Book Thief||Markus Zusak||Penguin Random House||$ 2.49||+2|
|2 (1)||Sycamore Row||John Grisham||Penguin Random House||$ 3.29||-1|
|3 (16)||The Goldfinch||Donna Tartt||Hachette||$ 1.79||+13|
|4 (2)||Divergent (Divergent Series)||Veronica Roth||HarperCollins||$ 3.99||-2|
|5 (4)||Allegiant||Veronica Roth||HarperCollins||$ 3.49||-1|
|6 (5)||Takedown Twenty: A Stephanie Plum Novel||Janet Evanovich||Penguin Random House||$ 6.49||-1|
|7 (7)||Insurgent (Divergent Series)||Veronica Roth||HarperCollins||$ 6.99||–|
|8 (n/a)||The Gods of Guilt (Lincoln Lawyer)||Michael Connelly||Hachette||$ 7.50||New|
|9 (8)||Mockingjay (The Hunger Games Book: #3) :||Suzanne Collins||Scholastic||$ 6.99||-1|
|10 (6)||Cross My Heart (Alex Cross)||James Patterson||Hachette||$ 7.49||-4|
|11 (n/a)||The Widow File||S.G. Redling||Amazon||$ 4.99||New|
|12 (n/a)||Command Authority (A Jack Ryan Novel)||Tom Clancy; Mark Greaney||Penguin Random House||$ 7.50||New|
|13 (9)||King and Maxwell (King & Maxwell)||David Baldacci||Hachette||$ 7.50||-4|
|14 (12)||The Longest Ride||Nicholas Sparks||Hachette||$ 3.29||-2|
|15 (11)||The Husband’s Secret||Liane Moriarty||Penguin Random House||$ 5.99||-4|
|16 (20)||Gone Girl: A Novel||Gillian Flynn||Penguin Random House||$ 3.29||+4|
|17 (n/a)||Timebound||Rysa Walker||Amazon||$ 4.99||New|
|18 (19)||Killing Jesus: A History||Bill O’Reilly; Martin Dugard||Macmillan||$ 3.29||+1|
|19 (13)||The Fault in Our Stars||John Green||Penguin Random House||$ 2.99||-6|
|20 (18)||Doctor Sleep: A Novel (The Shining)||Stephen King||Simon & Schuster||$ 7.49||-2|
|21 (10)||Catching Fire (The Second Book of the Hunger Games)||Suzanne Collins||Scholastic||$ 6.34||-11|
|22 (21)||Dust (A Scarpetta Novel)||Patricia Cornwell||Penguin Random House||$ 7.49||-1|
|23 (14)||Ender’s Game: 1 (The Ender Quintet)||Orson Scott Card||Macmillan||$ 1.99||-9|
|24 (n/a)||George R. R. Martin’s A Game of Thrones 5-Book Boxed Set (Song of Ice and Fire Series): A Game of Thrones, A Clash of Kings, A Storm of Swords, A Feast for Crows, and A Dance with Dragons||George R.R. Martin||Penguin Random House||$ 9.99||New|
|25 (n/a)||Inferno: A Novel (Robert Langdon)||Dan Brown||Penguin Random House||$ 3.99||New|
* Previous week’s list rank in parentheses.
** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on ebook pricing. Methodology available here.
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