Report: Kindle Fire Surpasses iPad as Most Popular E-Reading Tablet for Kids

More children who ready ebooks are doing it on a Kindle Fire than an iPad, a role-reversal for the competing devices over the past year.

According to a new report from PlayCollective and Digital Book World, 27% of children who read digitally do so primarily on a Kindle Fire versus 20% who do so on an iPad. That’s flipped from about eight months ago, when a similar report showed that 22% of e-reading children read on an iPad versus 20% for the Kindle Fire.

Related: Back to School in an E-Reading World: Volume 2 of The ABCs of Kids and Ebooks

This shift comes amid increasing adoption of tablets among e-reading children, according to the report. Some 84% of e-reading children now have access to tablets, up from 72% in January, which pegged the proportion of children who are reading digitally at 54%.

Other findings from the report:

— Parents will pay a premium for educational digital content

— When parents are looking for educational ebooks to buy their kids, they are most likely to search by age group and then subject area

— When it comes to reading in the classroom, laptops and desktop computers are still the most popular form factor with 22% of in-classroom digital reading coming on these platforms

The data from this report comes from a May 2013 online survey conducted among a sample of 750 U.S. adults who have children ages two-to-13 in the household who read digitally.

Related: Attend a FREE Digital Book World webcast discussing the results of the new report on September 11 at noon. Register today!


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